Beauty For All Industries (BFA) | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Based in San Mateo, California, this beauty company serves as the parent for major beauty subscription brands including IPSY and BoxyCharm, as well as the brand incubator Madeby Collective and the personal care line Refreshments. Established in 2020 following the acquisition of BoxyCharm by IPSY, the organization focuses on enhancing beauty experiences through personalized subscriptions and innovative product offerings.
Core services include personalized beauty subscriptions delivering curated Glam Bags and boxes with sample-size and full-size products. Machine learning is used to tailor selections to individual preferences. The company also supports new brand launches via Madeby Collective and offers vegan, cruelty-free products under Refreshments, while fostering a vibrant, inclusive beauty community.
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