Backlight

Overview

Backlight is a global media technology company that specializes in optimizing the video content lifecycle, from creation to monetization. They provide cloud-native, AI-powered SaaS solutions designed to enhance media workflows, making teams more productive and enabling businesses to deliver impactful content at scale.

The company offers a comprehensive suite of tools for media workflow management, collaboration, content production, and monetization. Their solutions include platforms for organizing video production, facilitating real-time feedback, and distributing content efficiently. Backlight also provides custom integration services to help clients seamlessly incorporate their tools into existing workflows. Their target customers include media companies and entertainment creators with complex video production needs, focusing on high productivity and rapid content delivery.

Backlight is backed by PSG and has expanded its capabilities through the acquisition of several media technology brands, enhancing its product offerings and market reach.

Basic Information

Contact Details

• Phone: +1 833-902-4424
• Website: backlight.co
• LinkedIn: linkedin.com/company/backlight-co
• Twitter: twitter.com/Backlight

Key Focus Areas & Initiatives

• Media
• Entertainment technology
• Cloud native technology
• Hyperdistribution
• OTT
• Media management
• Collaboration
• Narrative management
• Software development
• Media project management
• Cloud media platform
• Automated media workflows
• Multi-format media distribution
• Video clipping
• Intelligent media asset tagging
• Media asset archiving
• Media asset metadata enrichment
• AI-based content analysis
• Media review tools
• Content creation and distribution
• Content monetization tools
• Media monetization
• Media content sharing
• Real-time media review
• Live streaming tools
• Media collaboration tools
• AI-powered live clips
• Media metadata management
• Broadcasting
• B2B
• Media workflow integration
• AI media management
• Media workflow scalability
• AI-powered media software
• Media asset search
• Live content clipping
• Media asset security
• Advertising and marketing
• Media asset management
• Cloud-native media management
• Media production software
• Motion picture and video production
• Media distribution
• Sports and recreation
• Media asset tagging
• Video distribution platform
• Media asset storage
• Media asset review
• Video asset organization
• Remote media review
• AI-driven content tagging
• Automated media editing
• Media collaboration
• Real-time collaboration in media
• Media asset sharing
• Media asset organization
• Media and entertainment
• Media workflow optimization
• Media asset collaboration
• Media content management
• Media workflow automation
• Remote media collaboration
• Services
• Media review collaboration
• Content repurposing
• Distribution
• Broadcast media

Technologies Used

• AI
• Cloudflare DNS
• DNS Made Easy
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Greenhouse.io
• Hotjar
• Hubspot
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• Microsoft Office 365
• Mobile Friendly
• React Redux
• Remote
• Salesforce
• Vimeo
• WordPress.org
• Zendesk
• Zype

Affiliated Organizations & Regional Branches

• Wildmoka
• Celtx
• ftrack
• Zype
• Iconik
• Zype