Axis Max Life Insurance Limited

Overview

Axis Max Life Insurance Limited is a prominent life insurance company based in New Delhi, India. As the largest non-bank private-sector life insurer in the country, it operates as an 80:20 joint venture between Max Financial Services and Axis Bank. Originally founded in 2000 as Max New York Life Insurance Company Limited, it rebranded to its current name in December 2024. The company is part of the Max Group, a diversified Indian business conglomerate valued at $5 billion.

Offering a comprehensive portfolio of life insurance and financial products—including term insurance, Unit Linked Insurance Plans (ULIPs), retirement plans, child protection plans, savings plans, health insurance, and annuities—the company utilizes a multi-channel distribution network encompassing banks, individual agents, brokers, and online platforms. Emphasizing customer service, it has achieved a high claim settlement ratio of 99.51%, reflecting a strong commitment to reliability and customer trust.

Basic Information

Contact Details

• Phone: +91 1800 290 3151
• Website: axismaxlife.com
• LinkedIn: linkedin.com/company/axis-max-life-insurance-limited

Key Focus Areas & Initiatives

• life insurance solutions for all life stage based needs
• term insurance plans
• online insurance plans
• child insurance plans
• retirement plans
• savings
• income plans
• group insurance plans
• ulip plans
• nri plans
• financial services
• claim process
• index fund index management
• index fund index returns
• index funds
• digital transformation
• ulip
• customer engagement
• claim ratio
• b2c
• product portfolio
• index fund index investment
• index fund index tracking error
• direct life, health, and medical insurance carriers
• claim settlement ratio
• health insurance
• insurance products
• e-commerce
• disability cover
• tax benefits
• savings plans
• index fund tracking
• index fund index portfolio
• asset management
• risk assessment
• risk management
• critical illness cover
• index fund index tracking
• online insurance
• digital marketing
• term insurance
• index fund index
• d2c
• banking
• index fund index calculation
• index fund returns
• investment plans
• index fund index performance
• insurance
• services
• customer service
• regulatory compliance
• group insurance
• retail
• index fund index strategy
• life insurance
• customer-centric
• financial planning
• investment risk
• financial strength
• finance
• distribution
• consumer internet
• consumers
• internet
• information technology & services
• marketing & advertising

Technologies Used

• AI
• Amazon AWS
• Amazon CloudFront
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Outlook
• React Redux
• Route 53
• Visual Website Optimizer
• YouTube