Axis Direct

Overview

Axis Direct is a leading financial services provider in India, operating as the flagship brand of Axis Securities Limited, a subsidiary of Axis Bank. Established in 2006, the company serves over 20 million clients and offers a wide range of investment and trading services.

The core offerings include equity trading, derivatives trading, and access to initial public offerings (IPOs). Investors can choose from over 6,000 mutual fund schemes and utilize systematic investment plans (SIPs) for regular investments. The platform also offers exchange-traded funds, fixed income instruments, and online tax planning solutions. With a 3-in-1 account facilitating banking, trading, and demat accounts, Axis Direct simplifies financial transactions and has received multiple awards for innovation in the equity broking sector.

Basic Information

Contact Details

• Phone: +91 22405 08080
• Website: axisdirect.in
• LinkedIn: linkedin.com/company/axis-securities-limited

Key Focus Areas & Initiatives

• Retail broking
• Investments
• Trading
• Commodities
• Integrated financial services
• Digital platform
• Investment insights platform
• Real-time trading data
• Mutual funds
• Investment solutions
• Financial ecosystem
• Investment platform
• Equity trading platform
• Digital trading platforms
• Investment analytics
• Market research reports
• Research reports
• Portfolio management tools
• Customer-centric platform
• Market analysis tools
• India stock market
• Investment portfolio
• Axis Bank
• Investment services
• Equity broking
• Investment advisory services
• Trading platform
• Tax planning
• Mutual fund investment
• Technology-enabled
• Wealth management
• Derivatives trading
• Commodities platform
• Customer base
• Retail investor platform
• Securities and commodity contracts intermediation and brokerage
• Retail broking India
• Investment advisory
• Investment options
• Customer support
• Risk management
• Digital wealth management
• Seamless transactions
• Financial products
• Web trading
• Services
• Digital onboarding process
• Investment products
• Banking
• Market data
• Derivatives
• Axis Securities
• Online trading solutions
• Financial technology
• Demat account
• Financial planning
• Trading tools
• Real-time market data
• Investment research tools
• Retail investors
• Financial solutions
• Commodities trading
• Retail
• 3-in-1 account
• Order management
• Mobile trading
• Customer experience
• Equity trading
• Derivatives platform
• Market research
• Online demat account
• Order execution
• Fixed income
• Trading account
• User experience
• Mutual fund schemes
• Portfolio tracking
• Online trading
• Digital investment platform
• Brokerage & securities
• Online trading app
• Investment banking
• Market data analytics
• Seamless trading experience
• Risk management tools
• Market analysis
• Trading automation
• Online account opening
• Portfolio analytics
• India
• Fixed income products
• Investment insights
• Financial services
• Trading platforms
• Portfolio management
• B2C
• Market insights
• Digital onboarding
• Fixed income investments
• Technology-driven services
• Digital solutions
• Stock trading
• IPO
• SIP
• Currency trading
• Commodity trading
• Tax saving investments
• NRI investment
• Global investing
• Financial research
• Investment education
• Alerts engine
• Returns calculator
• Trader app
• Investment advisor
• Managed accounts
• Smallcase
• Insurance products
• SGB
• NCD
• Trading commissions
• Margin trading
• Equity derivatives
• Automated trading
• Home loan
• Stock recommendations
• Investment strategies
• Securities lending
• Pension funds
• Client account services
• E-learning courses
• Financial regulations
• Investment apps
• SaaS
• Finance
• Investment management
• Finance technology
• Information technology & services
• UX
• Capital markets
• Computer software

Technologies Used

• Akamai DNS
• Amcharts JS Library
• Bing Ads
• Bootstrap Framework
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Ruby On Rails
• Ruxit
• SOASTA
• WebEngage