Axis Bank

Overview

Axis Bank is a prominent private-sector bank in India, established in 1993 and rebranded in 2007. Headquartered in Mumbai, it ranks as the third-largest private bank in the country by assets, serving millions of customers through thousands of branches and ATMs, with a notable presence in rural and semi-urban areas.

The bank provides a wide spectrum of financial products and services tailored to individuals, small and medium enterprises, and large corporations. Its offerings encompass retail banking products, corporate banking services, investment banking, wealth management, and digital banking. Through its subsidiaries such as Freecharge Payment Technologies, Axis Bank continues to advance technology-driven innovation in the Indian financial sector.

Basic Information

Contact Details

• Phone: +91 22 2425 2525
• Website: axisbank.com
• LinkedIn: linkedin.com/company/axis-bank
• Facebook: facebook.com/axisbank
• Twitter: twitter.com/axisbank

Key Focus Areas & Initiatives

• Cash management services
• Debt syndication
• M&A advisory
• PE advisory
• Retail financial services
• Trade finance
• Mortgages
• SME loans
• Banking services
• Loans
• Current accounts
• Mutual funds
• Green finance
• AI in banking
• Digital asset management
• Personal finance
• NRI banking
• API banking
• IT services
• Mobile-first banking
• Blockchain
• Branch network
• Regulatory compliance
• Home loans
• Financial inclusion
• Digital transformation in banking
• Foreign exchange
• Mobile banking apps
• AI-driven risk assessment
• Sustainable banking
• Digital fixed deposits
• API-based banking solutions
• Investment banking
• Fintech
• Digital payments ecosystem
• B2C
• Private sector bank
• Savings accounts
• Retail banking
• Digital transformation
• Digital banking
• Financial innovation
• Corporate banking
• Banking technology
• Strategic partnerships
• Digital wallets
• Risk management
• Wealth management
• ATM network
• Green bond
• Neo banking for corporates
• Customer engagement
• Blockchain in trade finance
• Auto loans
• Digital wealth management
• Financial advisory
• Cloud banking
• Digital lending
• Online banking
• API developer portal
• Cyber security in banking
• Home loan services
• Customer experience
• Cyber security
• Digital onboarding
• Customer service
• Big data
• Green bond issuance
• Data-driven customer insights
• Asset management
• E-banking
• Regulatory technology (regtech)
• Fintech partnerships
• Corporate finance
• Green bonds
• Credit card services
• Data analytics
• Personal loans
• Financial services
• Wealth advisory
• Fintech collaboration
• Loan management
• Open banking platform
• Mobile banking
• Private banking
• Regtech
• Credit cards
• Loan products
• API solutions
• Digital payments
• Commercial banking
• Insurance
• Personal banking
• Internet banking
• Fixed deposits
• Car loans
• Education loans
• Loan against property
• Gold loans
• Biometric banking
• Forex services
• Insurance products
• Recurring deposits
• Tax saver deposit
• Forex cards
• UPI payments
• Debit cards
• Pre-paid cards
• Insurance premium
• Cashback offers
• Financial planning
• Credit score improvement
• Overdraft facility
• Account aggregator
• Sustainable financial services
• Digital gold
• SME banking
• Agri banking
• Rural banking
• Customer support
• Deposit insurance
• Loan calculator
• Interest rates
• Balanced portfolio
• Fixed income
• Retail investment

Technologies Used

• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Amazon Associates
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CrazyEgg
• Create React App
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Google translate API
• Google translate widget
• HasOffers
• Highcharts JS Library
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Outbrain
• Outlook
• Ruxit
• SOASTA
• Scene7
• Shutterstock
• Twitter Advertising
• Vimeo
• Visa Checkout
• Vizury
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
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Affiliated Organizations & Regional Branches

• Freecharge
• Axis Capital Ltd.
• Axis Bank Foundation