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Auror | Company Profile

11/7/2025

Contact Information

👤
Auror
🏢
Auror
📍
39 elliott street, auckland, auckland, new zealand

Industry & Market

Primary Industry
information technology & services
Location
Auckland, Auckland, New Zealand

Company Metrics

👥Total Employees
186
⚙️Engineering
68
💼Sales Team
4
📈Marketing
10
📅Founded
2012
💰Revenue
10M

Funding Information

Total Funding
$69.1M
Latest Stage
Other
Annual Revenue
$10,000,000

Headcount Distribution

Total Employees
186
Departments
19

By Department

Department Breakdown

Engineering
Support
Education
Marketing
Arts And Design
Product Management
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Google Dynamic RemarketingLinkedin Marketing Solutions

Video & Media

Vimeo

Email & Communication

Gmail
Total: 22 technologies

Keywords & Focus Areas

retail crime intelligencecrime preventionloss preventionasset protectionsoftware developmentretail crime ai solutionsretail crime case resolutionretail security collaborationretail crime community collaborationretailprolific offender identificationretail crime investigation automationinvestigation collaboration toolsreal-time alertsretail crime prevention communitycase managementretail asset protectionretail safety technologyretail crime case managementretail security ai tools+10 more
30 total keywords

Auror

Overview

Auror is a Retail Crime Intelligence and Loss Prevention platform that helps retailers combat crime and reduce losses in their stores. Founded by Tom, Phil, and James, the company focuses on sharing information and utilizing technology to address the significant issue of retail crime, which costs over $100 billion annually.

The platform features five key modules: Intel, which gathers actionable intelligence; Connect the Dots, which uses AI to link individuals involved in retail crime; License Plate Recognition (LPR), which alerts teams to known offender vehicles; Investigate, which provides tools for case management; and Insights, which will offer dynamic analytics for loss prevention strategies. Auror serves large retail enterprises and collaborates with over 500 law enforcement agencies to create safer retail environments and enhance community safety.

Basic Information

Industry information technology & services
Founded 2012
Revenue 10M
Headquarters 39 Elliott St, Auckland, Auckland, 1010, New Zealand
Languages English
Alexa Ranking N/A

Contact Details

Key Focus Areas & Initiatives

  • Retail crime intelligence
  • Crime prevention
  • Loss prevention
  • Asset protection
  • Software development
  • Retail crime AI solutions
  • Retail crime case resolution
  • Retail security collaboration
  • Retail crime community collaboration
  • Prolific offender identification
  • Retail crime investigation automation
  • Investigation collaboration tools
  • Real-time alerts
  • Case management
  • Retail asset protection
  • Retail safety technology
  • Retail crime case management
  • Retail security AI tools
  • Retail crime prevention AI
  • Collaborative investigation
  • Law enforcement integration
  • Mobile incident reporting
  • Organized retail crime
  • Automated detection
  • Retail crime trends analysis
  • Digital evidence management
  • Retail safety
  • License plate recognition

Technologies Used

  • AI
  • Active Campaign
  • Amazon AWS
  • Cloudflare DNS
  • DoubleClick
  • DoubleClick Conversion
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Hubspot
  • Intercom
  • Linkedin Marketing Solutions
  • Mailchimp Mandrill
  • Microsoft Application Insights
  • Microsoft Azure
  • Mobile Friendly
  • Remote
  • Vimeo
  • Webflow

Affiliated Organizations & Regional Branches

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