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AURA | Company Profile

10/16/2025

Contact Information

👤
AURA
🏢
AURA
📍
25 Commerce Crescent, Kramerville, Johannesburg, Gauteng, ZA

Industry & Market

Primary Industry
information technology & services
Location
Sandton, Gauteng, South Africa

Company Metrics

👥Total Employees
109
⚙️Engineering
19
💼Sales Team
3
📈Marketing
7
📅Founded
2017
💰Revenue
4M

Funding Information

Total Funding
$19.5M
Latest Stage
Series b
Annual Revenue
$4,000,000

Headcount Distribution

Total Employees
109
Departments
19

By Department

Department Breakdown

Engineering
Operations
Finance
Entrepreneurship
Support
Business Development
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetLinkedin Marketing Solutions

Video & Media

YouTube

Email & Communication

Gmail
Total: 25 technologies

Keywords & Focus Areas

technologysecurityarmed reactiontechnology, information & internetemergency response platformon-demand emergency servicesresponse response devicesresponse respondersaffordable security solutionsconnected devicesresponse devicesresponse vehiclesresponse service partnershipsdisruptive emergency techresponse marketplaceinformation technology and servicesresponse scalingresponse platform integrationprivate emergency servicessecurity response+10 more
30 total keywords

AURA

Overview

AURA is a technology-driven company focused on digital security and emergency response services. Its digital security platform offers identity theft protection, device security, and fraud detection, including real-time monitoring, alerts, and up to $1 million in identity theft insurance per adult. The platform is designed to enhance online safety for families with child safety tools and parental controls.

With a customer base of over 1.7 million globally and a record of resolving more than 150,000 identity fraud cases, AURA also operates a marketplace for emergency response services that improves accessibility and affordability. Partnerships extend across South Africa, Kenya, and the United Kingdom, leveraging technology to improve safety, response times, and democratize critical emergency services worldwide.

Basic Information

Industry information technology & services
Founded 2017
Revenue 4M
Headquarters 25 Commerce Crescent, Kramerville, Johannesburg, Gauteng, Sandton, 2196, South Africa
Alexa Ranking

Contact Details

Key Focus Areas & Initiatives

  • Digital security for families
  • Identity theft protection
  • Device security
  • Fraud detection
  • Emergency response platform
  • On-demand emergency services
  • Affordable security solutions
  • Connected devices and IoT
  • Disruptive emergency technology
  • API integration for response services
  • Response network expansion
  • Global partnerships for emergency services
  • Democratizing emergency access
  • Scalable emergency solutions
  • Software development for emergency platforms
  • Marketplaces for emergency services
  • Smart emergency devices
  • Medical and security response
  • Private emergency response
  • B2B, B2C, D2C services
  • Digital platform and WhatsApp integration

Technologies Used

  • Amazon AWS
  • Android
  • Apache
  • Cloudinary
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • Hotjar
  • Linkedin Marketing Solutions
  • Mobile Friendly
  • New Relic
  • Remote
  • Route 53
  • WordPress.org
  • YouTube
  • Zoho CRM
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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