Audiense

Overview

Audiense is an AI-powered audience intelligence platform based in London, founded in 2011 by Javier Burón and Alfredo Artiles. The company specializes in helping marketers, brands, agencies, and consumer researchers understand audiences through social data analysis and segmentation. With a global client base of over 2,000 across more than 70 countries, it integrates AI and machine learning with data from diverse sources to reveal audience segments, influencer networks, and consumer behaviors.

The platform offers solutions such as Audiense Insights for audience intelligence and segmentation, Audiense Connect for Twitter marketing, and Audiense Action for deeper consumer segment analysis. Key features include real-time monitoring, sentiment analysis, and customizable reporting. Audiense focuses on hyper-personalized marketing strategies, enhancing customer acquisition, retention, and campaign execution, and has grown through acquisitions to bolster its capabilities in digital intelligence and social clustering.

Basic Information

Contact Details

• Phone: +1 866-991-3263
• Website: audiense.com
• LinkedIn: linkedin.com/company/audiense

Key Focus Areas & Initiatives

• Social media analytics and audience segmentation
• Influencer identification tools and network analysis
• Digital marketing and multi-channel campaign optimization
• Consumer insights and behavioral analytics
• AI-powered recommendations and content optimization
• Market research and audience discovery
• Real-time audience insights and sentiment analysis
• Customer journey mapping and hyper-personalization
• Location intelligence and e-commerce signal tracking
• Consulting and integration with BI platforms

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Cedexis Radar
• Circle
• Data Analytics
• DigitalOcean
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hotjar
• Hubspot
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• MailChimp SPF
• Mailchimp Mandrill
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Outlook
• Pardot
• Paypal
• React
• React Redux
• Recurly
• Remote
• Route 53
• Salesforce
• Segment.io
• Semrush
• Slack
• Snowflake
• Twitter Advertising
• Typekit
• UserVoice
• Vimeo
• Webflow
• Wistia
• Woopra
• YouTube
• Zendesk

Affiliated Organizations & Regional Branches

• SOPRISM
• Tweet Binder