ASICS

Overview

ASICS Corporation is a global sportswear company based in Japan, founded in 1949 by Kihachiro Onitsuka. Originally named Onitsuka Co., Ltd., the company adopted the name ASICS, which stands for "Anima Sana In Corpore Sano," reflecting its philosophy of promoting a sound mind in a sound body. In 1977, ASICS was formed through a merger with GTO Co., Ltd. and Jelenk Co., Ltd., expanding its offerings in the sporting goods market.

The company is renowned for its high-performance athletic footwear, apparel, and accessories. ASICS invests heavily in research and development, emphasizing innovative technologies that enhance athletic performance. Its product range includes running, basketball, and volleyball shoes, as well as sportswear that caters to both performance needs and style. ASICS also features its lifestyle brand, ASICS Tiger, targeting global athletes and fitness enthusiasts to promote an active lifestyle through products and initiatives.

Basic Information

Contact Details

• Website: asics.com
• LinkedIn: linkedin.com/company/asics

Key Focus Areas & Initiatives

• Performance shoe engineering
• Sports performance gear
• Marathon shoes
• Basketball shoes
• Elite athlete endorsement
• Athletic shoes
• Basketball shoe innovation
• Training apparel
• Sports science collaboration
• Sports performance
• Sports innovation
• Athlete endorsement
• Athlete-specific footwear
• Performance shoes
• Sports apparel innovation
• Sports science and research
• Running shoes
• Performance enhancement
• Sports gear development
• Sports footwear technology
• Sports performance apparel
• Performance innovation
• Apparel manufacturing
• Footwear manufacturing
• Injury prevention technology
• Sporting goods manufacturing
• Sports injury prevention
• Biomechanics research
• Sports performance analytics
• Sports clothing
• Product innovation
• Performance footwear technology
• Performance shoe design
• Injury prevention
• Sports injury reduction
• Marathon shoe technology
• Athletic performance
• Elite athlete gear
• Sports footwear
• Advanced cushioning systems
• Sports equipment
• Athletic apparel
• Performance footwear
• Sports gear innovation
• Sports performance monitoring
• Advanced materials in sports gear
• Global sports brand
• Performance enhancement research
• Biomechanics
• Advanced sports materials
• Biomechanical testing
• Responsive midsole technology
• Running gear
• Elite sports gear
• Sports science research
• Biomechanics in sports
• Gel cushioning
• Performance enhancement technology
• Sports performance technology
• Sports accessories
• Sports apparel
• Training shoes
• Sports science innovation
• Performance apparel
• Performance shoe innovation
• Materials innovation
• Materials science
• Biomechanical analysis
• Sports equipment and accessories
• Performance shoe development
• Biomechanical research in footwear
• Sports research
• Performance technology
• Flytefoam
• Performance optimization
• Sports performance shoes
• Sports performance enhancement
• Sports technology
• Sports gear
• Sports footwear innovation
• Sports apparel for all ages
• B2B
• B2C
• B2B2C
• E-commerce
• D2C
• Retail
• Sportswear
• Activewear
• Innovation
• Apparel
• Customer engagement
• Lifestyle
• Golf
• Customer service
• Online shopping
• Apparel & fashion
• Sporting goods
• Consumer internet
• Consumers
• Internet
• Information technology & services

Technologies Used

• 33Across
• AB Tasty
• AT Internet
• AdPilot
• AddThis
• Adform
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Afterpay
• Akamai
• Amazon Associates
• Amazon SES
• AngularJS
• AppNexus
• Apple Pay
• Bazaarvoice
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• Certona
• Channel Advisor
• ChannelAdvisor
• Cloudinary
• CrazyEgg
• Criteo
• Demandware
• Demandware Analytics
• Dotomi
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DynamicYield
• Eventbrite
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Plus
• Google Tag Manager
• Hotjar
• JQuery 2.1.1
• Kaltura
• Klarna
• Klaviyo
• Linkedin Marketing Solutions
• Linkshare
• LiveRamp
• Magento
• Magento 2 Community
• Mapbox
• Marin
• MessageGears
• Microsoft-IIS
• Mimecast
• Mobile Friendly
• New Relic
• Nginx
• Omniture (Adobe)
• OneTrust
• OpenX - Exchange
• Optimizely
• Outbrain
• OwnerIQ
• Paypal
• Pingdom
• Qualtrics
• RTB House
• React Redux
• Route 53
• Rubicon Project
• SOASTA
• Salesforce
• Salesforce Commerce Cloud
• Salesforce Live Agent
• Scene7
• SearchSpring
• SendInBlue
• ShareThis
• SiteScout
• SuccessFactors (SAP)
• Teads
• Tealium
• The Trade Desk
• TripleLift
• Twitter Advertising
• Vimeo
• WP Engine
• WordPress.org
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Yahoo Retargeting
• Yieldify
• YouTube
• Zendesk
• greyscale - grey
• iGoDigital
• reCAPTCHA

Affiliated Organizations & Regional Branches

• ASICS Digital