Asda | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Development
Keywords & Focus Areas
Asda
Overview
Asda is a prominent retailer in the United Kingdom, established in 1965 from the merger of the Asquith brothers' Queen's Supermarkets and Associated Dairies. The company serves over 18 million customers weekly through a network of 650 locations, including supercentres, superstores, and supermarkets. Known for its commitment to value and savings, the organization offers a wide range of grocery and food products alongside general merchandise.
In addition to its extensive product offerings, Asda provides specialty services such as in-store pharmacies and petrol stations. The company has embraced online retail, with services like Grocery Home Shopping and Click and Collect, reaching 98 percent of UK homes through its digital platforms. The George brand features clothing and fashion items, further diversifying their retail offerings.
Basic Information
| Industry | retail |
|---|---|
| Founded | 1949 |
| Revenue | 27B |
| Headquarters | Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD, United Kingdom |
| Parent Organization | TDR Capital |
| Alexa Ranking | 5018 |
Contact Details
- Phone: +44 800 952 0101
- Website: asda.com
- LinkedIn: linkedin.com/company/everythingatasda
Key Focus Areas & Initiatives
- Retail and online grocery shopping
- Click and Collect and home delivery
- Diverse product range including fresh produce, bakery, and general merchandise
- Supercentres, superstores, and supermarkets across the UK
- George clothing and fashion brand
- In-store pharmacies and petrol stations
- Discount grocery and value retail
- Loyalty programs and customer rewards
- Sustainable and local products
- Digital transformation and omnichannel retailing
Technologies Used
- Bootstrap Framework
- CloudFlare Hosting
- Cloudflare DNS
- Demandware
- Demandware Analytics
- DoubleClick
- DoubleClick Conversion
- Drupal
- ExactTarget
- Freshdesk
- Google AdSense
- Google AdWords Conversion
- Google Analytics
- Google Analytics Ecommerce Tracking
- Google Dynamic Remarketing
- Google Remarketing
- Google Tag Manager
- Magento
- Magento 2 Enterprise
- Magento Enterprise
- Mobile Friendly
- Netlify
- New Relic
- Nginx
- OneTrust
- React Redux
- Ruby On Rails
- Salesforce
- Salesforce Commerce Cloud
- Taboola Newsroom
- The Trade Desk
- Trustpilot
- VueJS
- Workday
- accessiBe
Community
