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AppDirect | Company Profile

11/19/2025

Contact Information

👤
AppDirect
🏢
AppDirect
📍
650 California St., 25th Floor, San Francisco, CA 94108, US

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicescomputer software
Location
San Francisco, California, United States

Company Metrics

👥Total Employees
604
⚙️Engineering
251
💼Sales Team
64
📈Marketing
18
📅Founded
2009
💰Revenue
1B
Alexa Ranking#592631

Funding Information

Total Funding
$553.3M
Latest Stage
Debt financing
Annual Revenue
$1,000,000,000

Headcount Distribution

Total Employees
604
Departments
19

By Department

Department Breakdown

Engineering
Sales
Support
Operations
Consulting
Business Development
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin Marketing Solutions

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 38 technologies

Keywords & Focus Areas

cloud service marketplace & management platformcloud service & application distributiondigital economyendtoend cloud commerce platformsubscription commercesaasstartupscloud computingdeveloper apisdevelopment platformsenterprise softwaresoftwareinformation technologyit services & it consultingmanaged servicesdistribution & logisticsdigital services marketplacesubscription billingnotifications systempartner relationship management+10 more
30 total keywords

AppDirect

Overview

AppDirect is a B2B subscription commerce platform based in San Francisco, California. Founded in 2009, it simplifies how businesses sell, buy, and manage recurring technology services. The company connects technology providers, advisors, and businesses, serving over 1,000 providers, 10,000 advisors, and 5 million subscribers worldwide, including notable brands like Microsoft, Google, and Vodafone.

The core offering is its subscription commerce platform, enabling businesses to create custom-branded marketplaces for both digital and physical services. The platform incorporates features such as single sign-on, centralized user management, and consolidated billing, making technology service management more efficient. AppDirect also provides expert advisory services to guide businesses through IT procurement and investment optimization, and offers an array of cloud-based commerce solutions including subscription billing and partner relationship management across industries like software, manufacturing, and financial services.

Basic Information

Industry information technology & services
Founded 2009
Revenue 1B
Headquarters 650 California St., 25th Floor, San Francisco, CA 94108, United States
Languages English
Alexa Ranking 592631

Contact Details

Key Focus Areas & Initiatives

  • Cloud service marketplace & management platform
  • Cloud service & application distribution
  • Digital economy
  • End-to-end cloud commerce platform
  • Subscription commerce
  • SaaS
  • Startups
  • Cloud computing
  • Developer APIs
  • Development platforms
  • Enterprise software
  • Software
  • Information technology
  • IT services & IT consulting
  • Managed services
  • Distribution & logistics
  • Digital services marketplace
  • Subscription billing
  • Notifications system
  • Partner relationship management
  • Multi-vendor commerce
  • Innovation
  • GraphQL APIs
  • Security protocols
  • E-commerce
  • Reseller network
  • Wireless/mobility services
  • Ecosystem building
  • Customer experience
  • Consolidated billing
  • Multi-vendor ecosystem
  • User roles and permissions
  • Customer insights
  • Payment automation
  • Information technology and services
  • Third-party services
  • Digital procurement
  • Enterprise SaaS
  • Vendor onboarding tools
  • AI integration APIs
  • Custom storefronts
  • Connectivity services
  • User lifecycle management
  • Reseller program
  • Vendor management
  • Application provisioning
  • Cloud management
  • Operational efficiency
  • AI lifecycle management
  • Energy & utilities
  • Partner ecosystem
  • Digital transformation
  • API authentication
  • Hardware lifecycle management
  • Recurring services
  • OAuth authentication
  • Marketplace platform
  • B2B marketplace
  • API customization
  • Technology procurement
  • Unified search
  • IT asset management
  • Manufacturing
  • Marketplace development
  • Vendor onboarding
  • Compliance standards
  • Digital ecosystem
  • Advisory services
  • User experience
  • Cloud catalog
  • Subscription renewal management
  • Payment processing
  • Software and platform services
  • Cloud commerce
  • White-label marketplace
  • IT procurement support
  • Subscription management
  • Digital services
  • API integration
  • API-driven customization
  • REST APIs
  • Multi-factor authentication
  • Marketplace analytics
  • Customer management
  • Unified communications
  • Cloud infrastructure
  • Device application management
  • Cloud security
  • Financial services
  • Computer systems design and related services
  • B2B
  • Multi-channel sales
  • Developer tools
  • Self-service procurement
  • Cloud services
  • Application usage analytics
  • Services
  • Single sign-on
  • Self-service portal
  • Energy lifecycle management
  • Telecommunications
  • Cloud distribution
  • Procurement marketplace
  • Spend management
  • Workforce identity management
  • Digital engagement capabilities
  • Recurring services management
  • Third party services selling
  • SaaS marketplaces
  • Cloud products distribution
  • Automation of subscription management
  • App store
  • Product management APIs
  • Vendor relationship management
  • Application usage insights
  • Integrations and automations
  • Security solutions
  • Role-based access control
  • Custom notifications
  • User provisioning
  • Data visualization
  • Customer experience management
  • IT lifecycle management
  • Revenue growth solutions
  • Software syndication
  • Product catalog management
  • Cost-efficient billing solutions
  • Digital solutions marketplace
  • Partner ecosystem management
  • Referral program management
  • Digital asset management
  • Technology portfolio management
  • Customer support services
  • Marketplace solutions
  • Employee lifecycle management
  • Customer acquisition strategy
  • Technology spend analysis
  • User access management
  • Finance
  • Distribution
  • Transportation & logistics
  • Energy & utilities
  • Computer software
  • Information technology & services
  • Enterprises
  • Consumer internet
  • Consumers
  • Internet
  • Mechanical or industrial engineering
  • UX
  • Internet infrastructure

Technologies Used

  • Atlassian Cloud
  • Bing Ads
  • CloudFlare CDN
  • CloudFlare Hosting
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Formassembly
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Places
  • Google Tag Manager
  • Hotjar
  • Hubspot
  • Linkedin Marketing Solutions
  • Microsoft Office 365
  • Mobile Friendly
  • ON24
  • OneTrust
  • Pardot
  • Pingdom
  • Remote
  • Route 53
  • Sendgrid
  • Vimeo
  • VueJS
  • Wistia
  • WordPress.org
  • Yotpo
  • YouTube
  • Zendesk

Affiliated Organizations & Regional Branches

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