AppDirect | Company Profile - Revenue, Headcount, Tech Stack, Contacts

AppDirect is a B2B subscription commerce platform based in San Francisco, California. Founded in 2009, it simplifies how businesses sell, buy, and manage recurring technology services. The company connects technology providers, advisors, and businesses, serving over 1,000 providers, 10,000 advisors, and 5 million subscribers worldwide, including notable brands like Microsoft, Google, and Vodafone.

The core offering is its subscription commerce platform, enabling businesses to create custom-branded marketplaces for both digital and physical services. The platform incorporates features such as single sign-on, centralized user management, and consolidated billing, making technology service management more efficient. AppDirect also provides expert advisory services to guide businesses through IT procurement and investment optimization, and offers an array of cloud-based commerce solutions including subscription billing and partner relationship management across industries like software, manufacturing, and financial services.