AO | Company Profile - Revenue, Headcount, Tech Stack, Contacts

AO | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated March 4, 2026
Public ProfileLinkedInLinkedIn Profile

AO is a UK-based electricals retailer that is part of the AO World PLC group, with its headquarters in Bolton.

Employees497
Revenue$1.5B

Industry & Market

Primary Industry
retail
Location
England, United Kingdom

Funding Information

Annual Revenue
$1,473,000,000
Publicly traded company

Headcount Distribution

Total Employees
497
Departments
19

By Department

Department Breakdown

Sales
Engineering
Support
Finance
Business Development
Marketing
Others

Keywords & Focus Areas

online retailappliancesconsumer electronicsmobile phonesb2cretail technologyrecycling services ukbrand sponsorship sports teamssupply chaininnovationretailtrustpilot reviews appliancemarket sharemarket focuscustomer engagementrevenue streamstrustpilot reviewslogistics networkdigital salesproduct offerings+10 more
30 total keywords

Overview

This UK-based electricals retailer is part of the AO World PLC group, headquartered in Bolton, England. It specializes in selling electrical appliances and related products across the United Kingdom, operating as an online and logistics-driven retailer that manages the full customer journey from product discovery to installation.

Through its website, the company offers a broad selection of appliances from leading manufacturers, providing competitive pricing and exclusive deals. Professional installation services, Gas Safe registration for safety, extended warranty insurance plans, and customer engagement programs such as referrals and targeted communications are all part of its offerings. The organization emphasizes internal career development, work-life balance, employee empowerment, and benefits like discounted gym memberships and mental health support.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
AO
Headquarters
Parklands, Bolton, BL6, GB
Founded
2000
Industry
retail

Technology Stack

Analytics & Tracking

Facebook Conversion TrackingGoogle Tag Manager

Social & Marketing

Facebook Conversion TrackingFacebook Custom AudiencesFacebook Login (Connect)Facebook Widget+1 more

Database & Backend

AWS Trusted AdvisorMySQLTrustpilot

Cloud & Infrastructure

AWS Glue Data CatalogAWS Trusted AdvisorAtlassian CloudAzure Devops+9 more

Productivity

Not found

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