American Family Insurance | Company Profile - Revenue, Headcount, Tech Stack, Contacts

American Family Insurance | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated October 13, 2025
Public ProfileLinkedInLinkedIn Profile

American Family Insurance, also known as AmFam, is a private mutual insurance company founded in 1927 in Madison, Wisconsin.

Employees5360
Revenue$20B
Alexa Rank# 53095

Industry & Market

Primary Industry
insurance
All Industries
insurancefinancial services
Location
Madison, Wisconsin, United States
Public Trading
NYSE: AFI

Funding Information

Annual Revenue
$20,000,000,000
Publicly traded company

Headcount Distribution

Total Employees
5,360
Departments
19

By Department

Department Breakdown

Sales
Engineering
Support
Business Development
Operations
Consulting
Others

Keywords & Focus Areas

business insuranceproperty insuranceauto insurancelife insuranceinsurancesustainability practicescustomer engagementdisaster response programsdisaster preparedness programsinsurance discountscustomer serviceinsurance servicescommunity grants and donationssocial responsibilitylocal partnershipsdisaster recovery servicesinsurance educationautomated billingcommunity support programscommunity outreach+10 more
30 total keywords

Overview

American Family Insurance, also known as AmFam, is a private mutual insurance company founded in 1927 in Madison, Wisconsin. Initially established to provide auto insurance for farmers, it has since expanded its offerings to include a wide range of insurance products. The company ranks as the 10th largest property and casualty insurance group in the U.S. and is recognized as a Fortune 500 company.

Offering auto, homeowners, commercial, life, and health insurance—as well as investment and retirement planning—the organization focuses on serving individuals, families, and commercial clients through customized coverage. Its commitment to community involvement supports initiatives that promote social justice, economic empowerment, and local engagement, operating primarily via exclusive agency owners across 19 states.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
American Family Insurance
Headquarters
6000 American Pkwy, Madison, WI 53783, US
Founded
1927
Languages
English
Industry
insurance

Technology Stack

Analytics & Tracking

Facebook Conversion TrackingGoogle Tag ManagerYahoo Analytics

Social & Marketing

Facebook Conversion TrackingFacebook Custom AudiencesFacebook Login (Connect)Facebook Widget+1 more

Database & Backend

Google Font APITrustpilot

Cloud & Infrastructure

Amazon AWSAtlassian Cloud

Productivity

Not found

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