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American Family Insurance | Company Profile

10/13/2025

Contact Information

πŸ‘€
American Family Insurance
🏒
American Family Insurance
πŸ“
6000 American Pkwy, Madison, WI 53783, US

Industry & Market

Primary Industry
insurance
All Industries
insurancefinancial services
Location
Madison, Wisconsin, United States
Public Trading
NYSE: AFI

Company Metrics

πŸ‘₯Total Employees
5,360
βš™οΈEngineering
832
πŸ’ΌSales Team
1,229
πŸ“ˆMarketing
211
πŸ“…Founded
1927
πŸ’°Revenue
20B
Alexa Ranking#53095

Funding Information

Annual Revenue
$20,000,000,000
Publicly traded company

Headcount Distribution

Total Employees
5,360
Departments
19

By Department

Department Breakdown

Sales
Engineering
Support
Business Development
Operations
Consulting
Others

Technology Stack

Analytics & Tracking

Facebook Conversion TrackingGoogle Tag ManagerYahoo Analytics

Social & Marketing

Facebook Conversion TrackingFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Development

Bootstrap Framework

Email & Communication

Outlook
Total: 40 technologies

Keywords & Focus Areas

business insuranceproperty insuranceauto insurancelife insuranceinsurancesustainability practicescustomer engagementdisaster response programsdisaster preparedness programsinsurance discountscustomer serviceinsurance servicescommunity grants and donationssocial responsibilitylocal partnershipsdisaster recovery servicesinsurance educationautomated billingcommunity support programscommunity outreach+10 more
30 total keywords

American Family Insurance

Overview

American Family Insurance, also known as AmFam, is a private mutual insurance company founded in 1927 in Madison, Wisconsin. Initially established to provide auto insurance for farmers, it has since expanded its offerings to include a wide range of insurance products. The company ranks as the 10th largest property and casualty insurance group in the U.S. and is recognized as a Fortune 500 company.

Offering auto, homeowners, commercial, life, and health insuranceβ€”as well as investment and retirement planningβ€”the organization focuses on serving individuals, families, and commercial clients through customized coverage. Its commitment to community involvement supports initiatives that promote social justice, economic empowerment, and local engagement, operating primarily via exclusive agency owners across 19 states.

Basic Information

Industry insurance
Founded 1927
Revenue 20B
Headquarters 6000 American Parkway, Madison, Wisconsin, 53783, United States
Languages English
Alexa Ranking 53,095

Contact Details

Key Focus Areas & Initiatives

  • Business insurance
  • Property insurance
  • Auto insurance
  • Life insurance
  • Sustainability practices
  • Customer engagement
  • Disaster response programs
  • Disaster preparedness programs
  • Insurance discounts
  • Customer service
  • Insurance services
  • Community grants and donations
  • Social responsibility
  • Local partnerships
  • Disaster recovery services
  • Insurance education
  • Automated billing
  • Community support programs
  • Community outreach
  • Insurance campaigns
  • Financial services
  • Insurance claims
  • Policyholder engagement
  • Local economic development
  • Insurance quotes
  • Customer feedback
  • Environmental impact
  • Customer experience
  • Insurance marketing
  • Broad coverage
  • Sustainability initiatives
  • Policy management
  • Digital customer experience
  • Customer loyalty programs
  • Online bill pay
  • Community service initiatives
  • Digital transformation
  • Diversity initiatives
  • Digital insurance tools
  • Innovative programs
  • Diversity and inclusion
  • Customer satisfaction
  • Community programs
  • Community partnerships
  • Online claims
  • Policy customization
  • Customer-centric technology
  • Social justice campaigns
  • Digital tools
  • Claims reporting
  • Customer feedback systems
  • Community resilience programs
  • Small business insurance
  • Customer loyalty
  • Insurance for rural areas
  • Insurance solutions
  • Community grants
  • Environmental responsibility
  • Community development
  • Sustainability
  • Digital claims processing
  • Community involvement
  • Community outreach events
  • Digital insurance
  • Sustainable business practices
  • Community health initiatives
  • Community development projects
  • Disaster recovery
  • Community investment
  • Disaster response
  • Insurance technology
  • Financial strength
  • Policyholder owned
  • Multi-state coverage
  • Claims management
  • Insurance innovation
  • Mobile app
  • Local community engagement
  • Disaster claims
  • Insurance products
  • Insurance underwriting
  • Insurance for small businesses
  • Risk assessment
  • Mutual insurance
  • Community support
  • Risk management
  • Homeowners insurance
  • Customer portal
  • Customer support
  • B2C
  • Services
  • Direct insurance (except life, health, and medical) carriers
  • Health insurance
  • Retirement planning
  • Innovation
  • B2B
  • Environmental services
  • Renewables & environment
  • Home & rental insurance

Technologies Used

  • AT&T DNS
  • Adobe Media Optimizer
  • Amazon AWS
  • Amazon Associates
  • AppNexus
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • ClickTale
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • ExactTarget
  • Facebook Conversion Tracking
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Paid Users)
  • Google Play
  • Google Tag Manager
  • Kaltura
  • Mailchimp Mandrill
  • Mimecast
  • Mobile Friendly
  • Nginx
  • Optimizely
  • Outlook
  • React Redux
  • Shutterstock
  • TeaLeaf
  • The Trade Desk
  • Trustpilot
  • VueJS
  • Yahoo Ad Manager Plus
  • Yahoo Analytics
  • greyscale - grey
  • iTunes

Affiliated Organizations & Regional Branches

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