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AMA - Alberta Motor Association | Company Profile

10/15/2025

Contact Information

👤
AMA - Alberta Motor Association
🏢
AMA - Alberta Motor Association
📍
10310 GA MacDonald (39a) Ave, Edmonton, Alberta T6J 6R7, CA

Industry & Market

Primary Industry
consumer services
Location
Edmonton, Alberta, Canada

Company Metrics

👥Total Employees
405
⚙️Engineering
88
💼Sales Team
21
📈Marketing
27
📅Founded
1926
💰Revenue
181M
Alexa Ranking#368361

Funding Information

Annual Revenue
$181,000,000
Publicly traded company

Headcount Distribution

Total Employees
405
Departments
19

By Department

Department Breakdown

Engineering
Business Development
Consulting
Support
Marketing
Information Technology
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerHeapAnalytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Email & Communication

Outlook
Total: 23 technologies

Keywords & Focus Areas

roadside assistancetravelinsurancedriver educationregistriessmall business servicesfleet servicescustomer engagementnorth american automobile networkautomotive support servicesdigital claims managementvehicle registration servicesautomotive servicesauto insurancemember servicesauto, home, health insurancecommunity events organizationclaims automationdriver trainingmember rewards+10 more
30 total keywords

AMA - Alberta Motor Association

Overview

The Alberta Motor Association (AMA) is a member-run organization established in 1926, serving over one million members in Alberta, Canada. It advocates for motorists and consumer issues, focusing on protecting what matters most to its members.

AMA offers a variety of services including roadside assistance, driving education, travel services, insurance products, and banking. With multiple locations throughout Alberta, the organization maintains a strong customer service presence. AMA leverages technology such as AWS to offer an innovative membership platform, enhancing member experiences and streamlining operations. Its ongoing commitment centers on advocacy, safety, and service innovation, providing comprehensive solutions designed for its member base.

Basic Information

Industryconsumer services
Founded1926
Revenue181M
Headquarters10310 Ga MacDonald Ave NW, Edmonton, Alberta T6J 6R7, Canada
LanguagesEnglish
Alexa Ranking368361

Contact Details

Key Focus Areas & Initiatives

  • Roadside assistance
  • Travel services
  • Insurance products
  • Driver education
  • Registries and vehicle licensing
  • Fleet services
  • Member rewards and benefits
  • Digital claims management
  • Community events and engagement
  • Claims automation
  • Digital document management
  • Driving schools
  • Financial services
  • Travel planning and discounts
  • Emergency vehicle services
  • Auto, home, health insurance
  • Insurance underwriting
  • Community support initiatives
  • Digital transformation
  • Mobile app service

Technologies Used

  • Amazon SES
  • AppNexus
  • Bing Ads
  • DNS Made Easy
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Tag Manager
  • HeapAnalytics
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • Outlook
  • Perfect Audience
  • Remote
  • SharpSpring
  • Twitter Advertising
  • Workday
  • Zendesk

Affiliated Organizations & Regional Branches

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