Agent Provocateur

Overview

Agent Provocateur is a British luxury lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The brand is known for its provocative, punk-inspired designs that empower women through colorful and sensual underwear. It began with its first store in Soho, London, focusing on women's confidence and pleasure.

The company specializes in luxury lingerie, offering fashionable bras, underwear, and sets made from luxurious fabrics with intricate embellishments. The designs are daring and irreverent, prioritizing fit and confidence. The brand operates stores in over 13 countries, including flagship locations in London, New York, Los Angeles, and Paris, along with online sales. Bold marketing campaigns feature celebrities and emphasize themes of fearless femininity and women's empowerment. Dedicated to innovation and quality, its collections are designed in-house by women and cater to those seeking luxurious intimates.

Basic Information

Contact Details

• Phone: +44 20 3308 9150
• Website: agentprovocateur.com
• LinkedIn: linkedin.com/company/agent-provocateur

Key Focus Areas & Initiatives

• Fashion
• Design
• Retail
• Lingerie
• Nightwear
• Swimwear
• Beauty
• Gifts
• Luxury
• Decadent aesthetics
• Celebrity campaigns
• Designer lingerie
• Sensuality
• Luxury erotic accessories
• Romantic aesthetics
• D2C
• Feminist lingerie
• Empowerment through fashion
• Celebrity collaborations
• Feminist-inspired designs
• Boutique stores
• Empowerment fashion
• Customer engagement
• Feminist fashion
• Challenging norms
• High-quality fabrics
• E-commerce
• Provocative marketing
• Luxury accessories
• Provocative advertising
• Erotic accessories
• British fashion
• Female empowerment
• Sensuality and confidence
• Global expansion
• Luxury lingerie
• Signature motifs
• Confidence and style
• Fashion-forward women
• International presence
• Luxury goods
• Erotic fashion
• Jewelry and silverware manufacturing
• Luxury fashion
• Luxury fashion brand
• Rebranding and revitalization
• Daring lingerie
• Sensual fashion
• Provocative campaigns
• Digital storytelling
• Feminist-inspired
• Celebrity endorsements
• Sensual empowerment
• Bold femininity
• Consumer products
• High-end accessories
• Countercultural fashion
• Luxury market
• B2C
• Provocative designs
• Bold fashion
• High-end lingerie
• Exclusive fabrics
• Empowering women
• Luxury underwear
• Luxury fetish wear
• Bold, colorful lingerie
• Accessories
• Playful sensuality
• Provocative fashion
• Luxury brand
• Innovative design
• High-quality materials
• Manufacturing
• Distribution
• Consumer products & retail
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Consumer goods
• Mechanical or industrial engineering
• Bridal
• Shopping

Technologies Used

• Adobe Marketing Cloud
• CloudFlare CDN
• CloudFlare Hosting
• Google Cloud Hosting
• Magento
• Mailchimp Mandrill
• Microsoft Office 365
• Mimecast
• Rackspace MailGun
• Remote
• SendInBlue
• Slack
• UPS
• Zendesk

Affiliated Organizations & Regional Branches

• Four Marketing Group