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Affirm | Company Profile

11/8/2025

Contact Information

👤
Affirm
🏢
Affirm
📍
650 California Street, San Francisco, California, USA, 94108

Industry & Market

Primary Industry
financial services
Location
San Francisco, California, United States
Public Trading
NASDAQ: AFRM

Company Metrics

👥Total Employees
1,754
⚙️Engineering
951
💼Sales Team
73
📈Marketing
67
📅Founded
2012
💰Revenue
3B
Alexa Ranking#6214

Funding Information

Market Cap
$22.4B
Annual Revenue
$3,007,179,000
Publicly traded company

Headcount Distribution

Total Employees
1,754
Departments
19

By Department

Department Breakdown

Engineering
Operations
Sales
Finance
Product Management
Marketing
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 58 technologies

Keywords & Focus Areas

ecommercepaymentsinstallment loansmillennialsfinancial servicesonline paymentsretailpersonal financefintechfinancial technologyfinancial managementfinance technologycreditconsumer internetfinanceinternetinformation technologyfinance: consumer servicespayment flexibilitydigital wallet compatibility+10 more
30 total keywords

Affirm

Overview

Affirm Holdings, Inc. is a fintech company founded in 2012 and based in San Francisco. It specializes in providing transparent financial products that offer alternatives to traditional credit cards. Its core service is the Buy Now, Pay Later (BNPL) platform, which enables consumers to finance purchases with clear terms and no hidden fees. Utilizing machine learning to underwrite loans, Affirm aims to approve more borrowers while ensuring responsible repayment.

Beyond BNPL, Affirm offers interest-free payment plans, virtual credit cards, and FDIC-insured savings accounts through Cross River Bank. Strategic partnerships with e-commerce platforms such as Shopify and Walmart allow the company to integrate financing solutions seamlessly into sales processes. Affirm is recognized for its commitment to transparency, consumer-friendly terms, and fostering corporate diversity, equity, and inclusion.

Basic Information

Industry Financial Services
Founded 2012
Revenue $3B
Headquarters 650 California St, San Francisco, CA 94108-2700, United States
Languages English
Alexa Ranking 6,214

Contact Details

Key Focus Areas & Initiatives

  • Buy Now, Pay Later (BNPL) platform
  • Interest-free payment plans
  • Virtual credit cards
  • FDIC-insured savings accounts (Cross River Bank)
  • E-commerce financing solutions
  • Machine learning loan underwriting
  • Transparent credit products with no hidden fees
  • Merchant integration partnerships (Shopify, Walmart)
  • Consumer data privacy and security
  • Payment flexibility and customization
  • Diversity, equity, and inclusion initiatives

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Affirm
  • Amadesa
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • Braintree
  • Cedexis Radar
  • CloudFlare Hosting
  • Contently
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • FedEx
  • FullStory
  • Gmail
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Play
  • Google Plus
  • Google Tag Manager
  • Greenhouse.io
  • Hotjar
  • Kenshoo
  • Lever
  • Linkedin Marketing Solutions
  • LiveRamp
  • Mixpanel
  • Mobile Friendly
  • MongoDB
  • Multilingual
  • New Relic
  • Open AdStream (Appnexus)
  • Oracle Commerce
  • Pardot
  • Remote
  • Route 53
  • Salesforce
  • Salesforce Live Agent
  • Salesforce Service Cloud
  • Segment.io
  • Stripe
  • The Trade Desk
  • Twitter Advertising
  • Vimeo
  • Wistia
  • WordPress.org
  • YouTube
  • Zendesk
  • iTunes
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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