Advantage Benefits Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Advantage Benefits Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 17, 2026
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Advantage Benefits Group is an independent employee benefits consultancy based in Grand Rapids, Michigan, with a strong focus on mid-sized employers, typically those with 20 to 250 employees.

Employees11
Revenue$14.5M

Industry & Market

Primary Industry
insurance
Location
Grand Rapids, Michigan, United States

Funding Information

Annual Revenue
$14,459,000
Publicly traded company

Headcount Distribution

Total Employees
11
Departments
19

By Department

Department Breakdown

Data Science
Consulting
Accounting
Business Development
Human Resources
Operations

Keywords & Focus Areas

wellnessbenefitscomplianceretirementlong-term benefits strategymarket leverageexecutive benefitsmichigan benefits expertsplan benchmarkingrisk managementemployee benefits customer service michiganretirement plan designmichigan employersemployee engagementdata analyticsbenefits strategyemployee benefits plan design michiganemployee benefits data analysishealth insurancehealth plans+10 more
30 total keywords

Overview

Advantage Benefits Group is an independent employee benefits consultancy based in Grand Rapids, Michigan, with a strong focus on mid-sized employers, typically those with 20 to 250 employees. Founded in 1997, the company leverages over 125 years of combined team experience to provide innovative solutions in benefits, retirement, compliance, and wellness.

The firm offers a range of services, including customized health plans, retirement plan management, compliance consulting, and executive benefits. They emphasize cost control and plan optimization, utilizing data analytics and risk management to enhance value for both employers and employees. The group also provides global benefits for international workers and specialized coverage options. Their client base includes leading employers across various industries, with a commitment to personalized advocacy and support.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Advantage Benefits Group
Headquarters
1 Ionia Ave NW, Suite 300, Grand Rapids, Michigan 49503, US
Founded
1997
Industry
Insurance

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Not found

Database & Backend

Not found

Cloud & Infrastructure

CloudFlare HostingCloudflare DNS

Productivity

Not found

How to sell to Advantage Benefits Group

Buyer Teams to Target

Benefits & HR Leadership

Director of Human Resources, Benefits Manager, Compensation & Benefits Analyst, Vice President of HR, Employee Engagement Lead, HR Business Partner

Finance & Administration

Chief Financial Officer, Controller, Payroll Manager, Finance Director, Accounts Payable Manager, Budget Analyst

Operations & Compliance

Chief Operating Officer, Compliance Officer, Risk Manager, Operations Director, Plan Administrator, Process Improvement Manager

Executive Leadership

Chief Executive Officer, President, Managing Partner, Board Member, Head of Strategy, Executive Vice President

What they buy

  • Benefits administration platforms
  • HRIS and payroll software
  • Compliance and regulatory solutions
  • Retirement plan management tools
  • Data analytics and benchmarking services
  • Health and wellness program providers
  • Risk management and insurance services

Signals to watch

📆 Growth in new job postings for HR or finance roles💡 Introduction of new employee benefits programs🌍 Expansion into new geographic markets or international hiring📊 Announcements of cost control or savings initiatives🧑‍💻 Upgrades or changes to payroll or HR systems🤝 New executive appointments in HR or compliance

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