Adtraction | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Adtraction | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 24, 2026
Public ProfileLinkedInLinkedIn Profile

Adtraction is a partner marketing platform based in Stockholm, Sweden, founded in 2007.

Employees45
Revenue$128.8M
Alexa Rank# 58117

Industry & Market

Primary Industry
information technology & services
Location
Stockholm, Stockholm County, Sweden
Public Trading
STO: ADTR.ST

Funding Information

Annual Revenue
$128,776,000
Publicly traded company

Headcount Distribution

Total Employees
45
Departments
19

By Department

Department Breakdown

Support
Engineering
Finance
Sales
Business Development
Marketing
Others

Keywords & Focus Areas

affiliatemarknadsfoeringaffiliate marketing & partner marketingaffiliatemarknadsfoering & affiliate marketingtechnology, information & internetbrand-to-brand partnershipspartner onboardingcross-border marketinglocal market presencescalable platformmulti-market platformmulti-channel marketingaffiliate program setupcampaign optimizationmarketing and advertisingperformance tracking toolsb2bcommission-based paymentspartner managementaffiliate marketingtraffic generation+10 more
30 total keywords

Overview

Adtraction is a partner marketing platform based in Stockholm, Sweden, founded in 2007. The company connects advertisers with a wide range of marketing partners across Europe to enhance customer acquisition and drive sales growth. Its platform is designed for performance-based marketing, where advertisers pay commissions based on actual sales, and serves various industries such as e-commerce, travel, finance, and technology.

The company has expanded significantly and now operates local offices in 12 European countries, including Norway, Denmark, Finland, and Spain. Adtraction supports a network of over 2,385 brands and 7,500 marketing partners, and has tracked more than 55 million conversions. Since becoming publicly listed on the Nasdaq First North Growth Market in December 2021, it has continued to grow through strategic acquisitions.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Adtraction
Headquarters
Linnégatan 89a, Stockholm, Stockholm County 11523, SE
Founded
2008
Industry
Information Technology & Services

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Analytics Ecommerce TrackingGoogle Tag ManagerSalesforce CRM Analytics

Social & Marketing

Facebook Login (Connect)Facebook Widget

Database & Backend

Google Font APIJavascript

Cloud & Infrastructure

Amazon AWS

Productivity

Not found

How to sell to Adtraction

Buyer Teams to Target

Marketing & Growth

Head of Performance Marketing, Digital Marketing Manager, Affiliate Marketing Lead, Campaign Manager, Content & Partnerships Director, Influencer Program Manager

Engineering & Product

Chief Technology Officer, Lead Software Engineer, Full Stack Developer, Product Owner, Solutions Architect, QA Engineer

Sales & Partnerships

Head of Partnerships, Business Development Manager, Partner Account Executive, Sales Operations Manager, Affiliate Network Manager, Regional Sales Director

Operations & Analytics

Operations Manager, Performance Analyst, Data Scientist, Platform Integration Specialist, Customer Success Manager, Support Lead

What they buy

  • Marketing automation platforms
  • Cloud infrastructure & hosting services
  • Analytics & tracking solutions
  • Customer relationship management (CRM) tools
  • Ad serving and programmatic platforms
  • Payment processing solutions
  • Collaboration and communication software

Signals to watch

🚀 Launch of new marketing campaigns or platform features📆 New job postings for marketing, engineering, or partnerships roles💰 Announcements about funding rounds or M&A activity🗣️ Participation in industry conferences or events🧑‍💻 Adoption of advanced analytics or automation tools🌍 Expansion into new international markets

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