Adform

Overview

Adform is a global, independent advertising technology company headquartered in Copenhagen, Denmark. Since its founding in 2002, the company has specialized in real-time programmatic marketing automation, empowering digital advertisers, agencies, publishers, and brands through its integrated Software as a Service (SaaS) platform. The platform seamlessly combines data, creativity, and trading functionalities, enabling users to create, target, buy, sell, and serve digital advertising across multiple devices.

The company's flagship product, Adform FLOW, is designed for omnichannel media buying and advanced identity solutions, offering comprehensive tools for programmatic buying and selling, real-time bidding, and campaign measurement. Adform supports privacy standards and provides tag management and analytics features, serving as a full Demand-Side Platform (DSP), Supply-Side Platform (SSP), and ad server. Operating in 29 countries, the company has forged partnerships with major clients including Deutsche Telekom, IKEA, and GroupM.

Basic Information

Contact Details

• Phone: +45 35 35 71 00
• Website: adform.com
• LinkedIn: linkedin.com/company/adform

Key Focus Areas & Initiatives

• Media planning
• Ad serving
• Personalised targeting
• Real time bidding
• Retargeting
• Tracking
• Reporting
• Dynamic creative optimisation
• Demand side platform
• Attribution modeling
• Rich media
• Data management platform
• Supply side platform
• Programmatic
• Mobile
• CTV
• Digital out of home
• Video
• Artificial intelligence
• Technology, information & internet
• Internet
• Information technology & services

Technologies Used

• Acxiom
• Adform
• Adition Technologies - Advertisers
• Adobe Media Optimizer
• Atlassian Cloud
• Backbone JS Library
• Cedexis Radar
• CloudFlare Hosting
• Criteo
• DoubleClick
• DoubleVerify
• Exactag
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Gumgum
• Highcharts JS Library
• JW Player
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• NetSuite
• New Relic
• OneTrust
• Outlook
• Pardot
• Piwik
• PubMatic
• Route 53
• SalesLoft
• Salesforce
• Sharethrough
• Taboola
• Tapad
• Tealium
• TripleLift
• Typekit
• Vimeo
• Zendesk

Affiliated Organizations & Regional Branches