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Action Selling | Company Profile - Revenue, Headcount, Tech Stack, Contacts

2/28/2026

Contact Information

👤
Action Selling
🏢
Action Selling
📍
14505 21st Avenue North, Minneapolis, MN 55447, US

Industry & Market

Primary Industry
professional training & coaching
Location
Minneapolis, Minnesota, United States

Company Metrics

👥Total Employees
11
⚙️Engineering
N/A
💼Sales Team
4
📈Marketing
N/A
📅Founded
1990
💰Revenue
455K

Funding Information

Latest Stage
Merger / acquisition
Annual Revenue
$455,000

Headcount Distribution

Total Employees
11
Departments
19

By Department

Department Breakdown

Business Development
Sales
Consulting
Accounting
Administrative
Arts And Design

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

Vimeo

Email & Communication

Outlook
Total: 28 technologies

Keywords & Focus Areas

reinforcementsales bookssales skillssales management trainingcustomized sales training programcomplex salessales skills assessmentsales trainingsales training bookssales certificationsales coachingb2bvirtual sales trainingconsultingcustomer relationship managementsales benchmarksb2csales training for leaderssales growthsales assessment+10 more
30 total keywords

Action Selling

Overview

Founded in 1990 by Duane Sparks, this sales training company specializes in productivity-focused programs, assessments, and certifications for sales professionals. Its training platform is built on a structured 9-Act sales process designed to enhance skills such as questioning, understanding buyer needs, and consultative selling. The methodology has trained over 500,000 salespeople worldwide and is recognized for driving improvements in sales performance.

The company's platform covers skill-building in presentations, buyer engagement monitoring, and adaptation to various buying cycles. It offers tools and training for different sales roles, coaching, and customer service. In April 2023, it was acquired by Sales Empowerment Group, enhancing its capabilities through integration with SEG's virtual sales and consulting services. The programs support a broad range of industries including manufacturing, logistics, healthcare, and technology.

Basic Information

Industry professional training & coaching
Founded 1990
Revenue 455K
Headquarters 14505 21st Avenue North, Minneapolis, MN 55447, United States
Languages English
Parent Organization Sales Empowerment Group

Contact Details

Key Focus Areas & Initiatives

  • Sales training
  • Sales management training
  • Customized sales training programs
  • Sales skills assessment
  • Reinforcement and coaching
  • Sales certification
  • B2B and B2C sales process
  • Virtual sales training
  • Sales benchmarks and performance measurement
  • CRM adoption and enablement
  • Leadership development
  • Sales culture development and coaching
  • Sales methodology and closing skills
  • Sales effectiveness and ROI measurement
  • Buyer/seller process consulting
  • Call planning and sales call analysis
  • Sales videos and white papers
  • Management consulting services
  • Online sales training and benchmarking

Technologies Used

  • AI
  • Amazon SES
  • Bootstrap Framework
  • CloudFlare Hosting
  • Cloudflare DNS
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Gravity Forms
  • Hubspot
  • Linkedin Marketing Solutions
  • MailChimp SPF
  • Microsoft Office 365
  • Mobile Friendly
  • Outlook
  • SendInBlue
  • Slack
  • Typekit
  • Vimeo
  • WordPress.org
  • Zoho SalesIQ
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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