Accent Group Limited | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Headcount Distribution
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Department Breakdown
Technology Stack
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Accent Group Limited
Overview
Accent Group Limited is an Australia-based publicly listed company and a leading retailer and distributor of footwear, apparel, and related products. With a focus on performance, lifestyle, and casual styles, it operates over 800 retail stores across Australia and New Zealand and manages 34 brands. The company employs approximately 8,600 people and emphasizes a multi-channel retail approach, combining physical stores with robust online sales.
Founded as RCG Corporation Limited, Accent Group has experienced significant growth, generating total revenue of $1.48 billion in fiscal year 2025. Its diverse portfolio includes well-known brands such as Nike, Adidas, Vans, and UGG, catering to a wide range of demographics from youth and streetwear enthusiasts to performance athletes. The company also engages in wholesale distribution and direct-to-consumer sales, positioning itself as a key player in the footwear and apparel market.
Basic Information
| Industry | Retail |
|---|---|
| Founded | 1988 |
| Revenue | $965.1M |
| Headquarters | 64 Balmain Street, Cremorne, Victoria 3121, Australia |
| Languages | English |
| Parent Organization | RCG Corporation Limited |
| Alexa Ranking | 700523 |
Contact Details
- Phone: +61 3 9427 9422
- Website: accentgr.com.au
- LinkedIn: linkedin.com/company/accent-group
Key Focus Areas & Initiatives
- Multi-channel retailing: physical stores and robust online sales
- Retail and wholesale distribution of leading footwear and apparel brands
- Brand management (over 34 brands including Nike, Adidas, Vans, UGG)
- Direct-to-consumer sales
- Expansion across Australia and New Zealand
- Serving diverse market segments (youth, streetwear, athletes, and more)
Technologies Used
- 24-7 Media
- AI
- Adobe Creative Cloud
- Amperity
- Braintree
- CSC Corporate Domains
- Cloudflare DNS
- Equifax Prequalification of One
- Excel4Apps
- Google Analytics
- Google Analytics 4 (GA4)
- Google Font API
- Google Maps
- Google Tag Manager
- Klaviyo
- Knowledge Vision
- Looker Studio
- Mailchimp Mandrill
- Meta Ads Manager
- Microsoft Excel
- Mobile Friendly
- Outlook
- Salesforce
- Sendgrid
- TikTok
- Typekit
- Vimeo
- WMS
- Webflow
- YouTube
- Zendesk
- accessiBe
- reCAPTCHA