AARP

Overview

Originally founded as the American Association of Retired Persons in 1958 by Dr. Ethel Percy Andrus, this nonprofit organization is dedicated to improving the quality of life for Americans aged 50 and older. Its primary focus is on ensuring access to health insurance, providing financial security, and promoting robust social engagement for its members.

As the largest nonprofit membership organization in the United States, it offers a variety of services including health insurance plans, mail-order pharmacy services, and educational programs through its Institute of Lifetime Learning. The organization advocates for policy changes that benefit older Americans, distributes publications such as its magazine, and encourages both community involvement and volunteerism to promote independence, dignity, and support in facing the challenges of aging.

Basic Information

Contact Details

• Phone: +1 888-687-2277
• Website: aarp.org
• LinkedIn: linkedin.com/company/aarp

Key Focus Areas & Initiatives

• Disrupt aging
• Caregiving
• Work and jobs
• Social security
• Savings and planning
• Personal fulfillment
• Healthy living
• Housing and hunger
• Income and isolation
• Thought leadership in aging
• Advocacy and medicare
• Non-profit organizations
• Educational resources
• Senior advocacy
• Lifestyle tips
• Digital health tools
• Senior health programs
• Community programs and development
• Advocacy lobbying
• Senior employment support
• Grantmaking and giving services
• Financial planning and retirement planning
• Home improvement
• Age discrimination law and senior legal services
• Local advocacy
• Online learning and public education
• Digital platforms
• Healthcare advocacy
• Volunteer opportunities
• Social isolation reduction
• Healthcare policy and reform
• Financial assistance programs and security
• Health benefits and senior fitness programs
• Caregiver resources and support
• Technology for aging
• Senior services
• Policy analysis and advocacy
• Lifestyle content
• Social engagement and health education
• Support for vulnerable seniors
• Age-friendly communities
• Community outreach and engagement
• Consumer protection
• Insurance discounts
• Long-term care and advocacy
• Education and fraud prevention
• Member benefits
• Digital tools and senior transportation services
• Age-related health research
• Aging support
• Public policy research
• Lifestyle education
• Elder abuse prevention
• Virtual community programs
• Fraud protection for seniors
• Elder law
• Mental health for seniors
• Brain health initiatives
• Research and health information
• Member engagement
• Retirement resources and security
• Life quality improvement
• Public health initiatives
• Digital literacy for seniors
• Senior housing support
• Senior volunteerism
• Savings programs
• Media content and advocacy campaigns
• Social change
• Publications and legal services
• Policy influence and health insurance
• Disability support
• Public awareness campaigns
• Digital engagement
• Caregiving support
• Financial literacy and public policy
• Membership benefits and senior discounts
• Caregiving resources
• Travel discounts
• Auto insurance
• Tax assistance
• Personal finance and retirement savings
• Home and community
• Audiology and health savings
• Nutrition programs
• Prescription discounts
• Age discrimination and dental insurance
• Local shopping deals and family caregivers
• Home safety and wellness programs
• Emergency assistance
• Medicare enrollment
• Discounted travel packages
• Online games
• Technology education and lifestyle magazines
• Personal technology
• Discounted meals and savings calculator
• Health coaching and local events
• Mental health resources
• Fitness programs
• Discount memberships and food security resources

Technologies Used

• AI
• Ad Unit 300 x 250
• AddThis
• Adobe Media Optimizer
• Adobe TestAndTarget
• Amadesa
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Apache
• AppNexus
• Apple Pay
• Bing Ads
• Bootstrap Framework
• Breezy HR (formerly NimbleHR)
• Cedexis Radar
• Criteo
• Cvent
• DataXu
• Decibel Insight
• DotNetNuke
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DoubleVerify
• Drupal
• Eprize
• Eventbrite
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gigya
• Gigya Registration
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Tag Manager
• HasOffers
• Hotjar
• Impact Radius
• Incapsula
• Integral Ad Science
• Kenshoo
• Krux
• Leadfeeder
• Lever
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• LiveChat
• LiveFyre
• LiveRamp
• MailChimp SPF
• McAfee
• Media.net
• Microsoft Office 365
• Moat
• Mobile Friendly
• Multilingual
• New Relic
• Omniture (Adobe)
• OpenX - Exchange
• Outbrain
• Outlook
• Paypal
• Pingdom
• Piwik
• PubMatic
• Rackspace MailGun
• React Redux
• Route 53
• Salesforce
• Salesforce Live Agent
• Shutterstock
• SignalR
• Sizmek (MediaMind)
• SoundCloud
• Stripe
• SuccessFactors (SAP)
• Taboola
• TalentEd
• Taleo
• Teads
• The Trade Desk
• Truste
• Trustpilot
• Turn
• Twitter Advertising
• Typekit
• UltraDns
• Unruly Media
• Varnish
• Viafoura
• Vimeo
• WP Engine
• Wistia
• WordPress.org
• Workday Recruit
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zencoder
• comScore
• iCIMS
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• AARP International
• Aarp Driver Safety