VWO

Overview

VWO (Visual Website Optimizer) is a digital experience optimization platform created by Wingify, an India-based SaaS company founded in 2009. It helps businesses analyze, optimize, and personalize their websites and apps using experimentation-driven strategies supported by AI and data analytics. Trusted by major global brands including Amazon, Disney, and Microsoft, the platform is recognized for market leadership in the field of experimentation.

The platform offers a comprehensive suite of products for digital optimization. VWO Testing enables various testing methods to enhance conversion rates, while VWO Insights provides tools such as session recordings and heatmaps to understand visitor behavior. VWO Personalize delivers tailored user experiences, VWO FullStack supports omnichannel experimentation, and additional features include VWO Engage for automated marketing, VWO Plan for strategic collaboration, VWO Deploy for site edits without developer assistance, VWO Data360 for real-time customer data aggregation, and VWO Copilot for AI-driven optimization insights.

Basic Information

Contact Details

• Phone: +91 11300 17679
• Website: vwo.com
• LinkedIn: linkedin.com/company/vwo

Key Focus Areas & Initiatives

• CRO
• Experimentation
• Optimisation
• User research
• Serverside testing
• B testing
• Personalization
• Experience optimization
• UX research
• Engagement
• Feature rollout
• Website testing
• Landing page optimization
• Website optimization
• User segmentation
• Offline data integration
• Behavioral data integration
• Experiment collaboration
• Customer journey mapping
• AI-driven insights
• A/B testing platform
• Behavioral analytics
• Experiment automation
• Visitor behavior analysis
• Dynamic content personalization
• Server-side testing
• E-commerce
• Form analytics
• Growth optimization
• Website personalization
• Feature flags
• Web rollouts
• Behavioral segmentation
• Digital marketing
• Website testing tools
• Website personalization platform
• Data-driven decision making
• Retail
• Behavioral targeting
• Multi-arm bandit testing
• Mobile app analytics
• Campaign automation
• Predictive analytics
• Software development
• Visitor segmentation
• User experience optimization
• Behavior analytics
• Predictive heatmaps
• Feature flag management
• Customer profiling
• Real-time customer insights
• Personalization engine
• Test variation management
• Heatmaps
• Website optimization tools
• Conversion rate optimization
• Web testing
• Customer data platform
• Digital experience optimization
• Web analytics
• Website redesign
• Customer data unification
• Funnel analysis
• Real-time analytics
• Session replay analysis
• Experiment pipeline
• Experiment management
• B2B
• Multi-page testing
• Customer engagement
• Customer journey analysis
• Marketing automation
• Multichannel testing
• Web optimization
• Personalized content delivery
• Cross-channel personalization
• Lead generation
• Mobile app testing
• Custom widget creation
• Conversion funnel optimization
• Data enrichment
• Growth hacking tools
• Marketing and advertising
• Real-time visitor insights
• Website engagement
• Demand generation
• Web analytics integration
• Session recordings
• Behavioral insights
• Multi-device testing
• Server-side experiments
• Multi-domain testing
• Cross-device testing
• Personalized experiences
• User attribute tracking
• Surveys
• Multivariate testing
• Computer systems design and related services
• AI-powered personalization
• Feature management
• User journey mapping
• Real-time insights
• Experimentation platform
• Data integration
• Visual editor
• Testing hypothesis
• Bayesian statistics
• User engagement
• Cross-channel testing
• Mobile app optimization
• Landing page testing
• Data-driven decisions
• Dynamic content
• Stakeholder collaboration
• Performance tracking
• Segmentation analysis
• Custom metrics
• Data visualization
• Conversion tracking
• Customer insights
• Marketing attribution
• Opt-in campaigns
• Engagement metrics
• Visitor behavior tracking
• Experiment lifecycle management
• Customer feedback collection
• User feedback surveys
• Marketing optimization
• Retention strategies
• SaaS
• B2C
• Finance
• Consumer products & retail
• Consumer internet
• Consumers
• Internet
• Marketing & advertising
• Enterprise software
• Enterprises
• Computer software
• Sales
• Marketing
• Financial services

Technologies Used

• AI
• AdRoll
• AddThis
• Adobe Media Optimizer
• Amadesa
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• CrazyEgg
• DoubleClick
• DoubleClick Conversion
• Dropbox
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Plus
• Google Tag Manager
• Gravity Forms
• Hotjar
• Hubspot
• Intercom
• JQuery 1.11.1
• KISSmetrics
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• LiveRamp
• Marketo
• Mixpanel
• Mobile Friendly
• Multilingual
• OneTrust
• Ruby On Rails
• Salesforce
• Segment.io
• Sendgrid
• Shopify
• The Trade Desk
• Twitter Advertising
• Typekit
• Vimeo
• Visual Website Optimizer
• Wistia
• Woo Commerce
• WordPress.org
• YouTube
• Zendesk
• reCAPTCHA