Uberflip | A PathFactory Company

Overview

Uberflip, now part of PathFactory, is a prominent content experience platform that focuses on creating personalized, content-driven web pages for B2B buyers. The platform allows marketers and sales teams to import, organize, and curate various marketing content, including blog articles, videos, and eBooks, into dynamic content hubs tailored to specific audiences.

Key features of the platform include the ability to create customized landing pages with calls to action, recommend content across the web, and integrate with marketing automation and customer relationship management systems. Users can access detailed analytics to track content performance and audience engagement, facilitating optimization of content strategies. The acquisition by PathFactory in July 2024 further enhances its capabilities in content intelligence and personalization, offering advanced AI-driven personalization and content recommendations to improve customer engagement and drive revenue growth for B2B marketers and sales teams.

Basic Information

Contact Details

• Phone: +1 416-900-3830
• Website: uberflip.com
• LinkedIn: linkedin.com/company/uberflip
• Facebook: facebook.com/uberflip
• Twitter: twitter.com/Uberflip

Key Focus Areas & Initiatives

• Content marketing
• Content curation
• Lead generation
• Digital publishing
• Marketing software
• Account-based marketing (ABM)
• Sales enablement
• Software development
• Analytics & ROI
• Content marketing automation
• Content experience management
• Content personalization platform
• Marketing automation integration
• Content recommendations
• Campaign optimization
• Customer engagement
• AI-driven personalization
• Content journey optimization
• User experience
• Demand generation
• B2B marketing

Technologies Used

• AI
• Ad Unit 300 x 250
• AdRoll
• Adobe Media Optimizer
• Amazon AWS
• AppNexus
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• Cloudinary
• Desire2Learn / Brightspace
• Disqus
• DoubleClick
• DoubleClick Conversion
• Drift
• Eloqua
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Plus
• Google Tag Manager
• Hubspot
• Intercom
• Lever
• Linkedin Marketing Solutions
• Mailchimp Mandrill
• Marketo
• Mobile Friendly
• Netlify
• New Relic
• Nginx
• OneTrust
• Pardot
• Route 53
• Ruby On Rails
• Salesforce
• Sendgrid
• Shutterstock
• Twitter Advertising
• UberFlip
• Vidyard
• Vimeo
• Visual Website Optimizer
• VueJS
• WP Engine
• Wistia
• WordPress.org
• Zendesk
• iTunes

Affiliated Organizations & Regional Branches

• PathFactory
• SnapApp