The AA

Overview

The AA (Automobile Association) is a British motoring organization established in 1905. Initially founded to assist motorists in avoiding police speed traps, it has evolved into a leading provider of motoring services for drivers and vehicle owners across the United Kingdom. With a rich legacy of innovation, including pioneering roadside telephone boxes and vehicle inspections, the AA serves millions of members nationwide.

Renowned for its breakdown cover and roadside assistance, the AA offers tailored services such as AA Relay as well as comprehensive vehicle insurance products, driving lessons, loans, and financial services for motorists. The organization also maintains a tradition of inspecting hotels and restaurants, issuing the AA Star Classification, and producing travel guidance and accommodation guides. Focused on the needs of motorists and travelers, the AA remains a trusted resource for a diverse range of motoring-related solutions.

Basic Information

Contact Details

• Phone: +44 20 3018 6201
• Website: theaa.com
• LinkedIn: linkedin.com/company/the-aa

Key Focus Areas & Initiatives

• Roadside breakdown
• Home emergency
• Financial services
• Driving school
• Customer support
• Motor vehicle manufacturing
• Car repair
• Fleet risk solutions
• Car servicing
• Driving lessons
• Emergency roadside help
• Car battery replacement
• Vehicle health monitoring
• Automotive services
• Vehicle repair
• Insurance
• Car parts supply
• Driver training
• Car history check
• Car mot
• Car history
• Vehicle support
• Connected cars
• Car repair network
• Car insurance
• Car safety technology
• Digital services
• Vehicle inspection
• Car breakdown
• Road safety
• Vehicle breakdown
• Roadside assistance
• Vehicle servicing
• Car buying
• Road safety initiatives
• Breakdown cover
• Vehicle recovery
• Vehicle maintenance
• Driver safety campaigns
• Vehicle maintenance solutions
• Vehicle diagnostics
• Automotive innovation
• Fleet management
• Road safety campaigns
• Car parts
• Car support services
• Driver training programs
• Car finance
• Connected car technology
• Car warranty
• Car key replacement
• Vehicle insurance
• Motoring advice
• Car safety
• Automotive technology
• Vehicle recovery services
• B2B
• B2C
• B2B2C
• E-commerce
• D2C
• Services
• Motor vehicle towing
• Customer service
• Automotive
• Consumer internet
• Consumers
• Internet
• Information technology & services

Technologies Used

• 33Across
• AI
• ASP.NET
• Adobe Media Optimizer
• Affiliate Window
• Amazon AWS
• Amazon Associates
• Amazon SES
• Amplitude
• Android
• Apache
• AppNexus
• Atlassian Cloud
• Bazaarvoice
• Bing Ads
• Bootstrap Framework
• CloudFlare CDN
• CloudFlare Hosting
• Conversant (ValueClick)
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DoubleVerify
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GitHub Hosting
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Tag Manager
• Hotjar
• IoT
• Linkedin Marketing Solutions
• LivePerson Monitor
• Lotame
• MailChimp SPF
• MailJet
• Mailchimp Mandrill
• Maxymiser
• Microsoft Application Insights
• Microsoft Azure Hosting
• Microsoft Office 365
• Mixpanel
• Moat
• Mobile Friendly
• OpenX - Exchange
• Optimizely
• Outlook
• Pardot
• Pingdom
• PubMatic
• Quantcast
• React Native
• Remote
• Render
• Reviews
• Route 53
• Ruxit
• SaleCycle
• Salesforce
• Sovrn
• Tealium
• TripleLift
• Trustpilot
• Twitter Advertising
• UK Fast Hosting
• Umbraco
• Undertone
• greyscale - grey
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Theaaplc