SBI Card

Overview

SBI Card is India’s largest pure-play credit card issuer, established in 1998 as a joint venture between the State Bank of India and GE Capital. Headquartered in Gurgaon, Haryana, the company specializes in credit card issuance and payment solutions. The organization went public in March 2020, becoming the first pure-play credit card issuer listed on Indian stock exchanges.

It offers a diverse range of credit cards tailored to various customer segments, including co-branded cards with major brands such as Indian Railways and SpiceJet, premium cards for high-net-worth individuals, and reward and cashback cards for everyday spending. Corporate credit card solutions and 14 different modes of bill payment enhance its uniqueness in the Indian market. Customers benefit from account management via mobile app, website, and a 24/7 helpline. Boasting over 20 million cards in force as of June 2025, the company emphasizes customer-centricity and innovation, reflected in its brand promise, "Make Life Simple."

Basic Information

Contact Details

• Phone: +91 91390 20202
• Website: sbicard.com
• LinkedIn: linkedin.com/company/sbi-card

Key Focus Areas & Initiatives

• Credit cards
• Value-added payment products & services
• Premium cards
• Retail
• Transaction alerts
• Online shopping
• Real-time notifications
• KYC compliance
• Security features
• Growth strategy
• Growth in semi-urban markets
• Contactless payments
• E-commerce
• EMI conversion
• Online bill payment
• Co-branded cards
• Card management
• Digital payments
• Online account management
• Strategic alliances
• Card security features
• Transaction security
• Mobile app
• Customer service
• Digital wallet
• Credit management
• Reward points
• Credit score monitoring
• Credit card issuing
• Banking
• Payment solutions
• Customer support
• Digital channels
• Consumer finance
• Customer experience
• IT infrastructure
• EMV chip
• Brand promise
• Multi-channel distribution
• Co-branded partnerships
• Mobile app security
• Financial inclusion
• Cybersecurity
• Secure online transactions
• Digital onboarding
• EMI options
• Secure transactions
• Market leader
• Digital banking
• Online banking
• Contactless card
• Customized credit solutions
• SBI partnership
• Credit card issuer
• Data analytics
• Rapid expansion
• Customer acquisition
• Cloud computing
• Premium credit cards
• Digital innovation
• Customer loyalty
• Affinity cards
• Lifestyle cards
• Payment gateway
• KYC digital process
• Market penetration
• Strategic partnerships
• B2C
• Digital transformation
• Fraud detection
• Real-time transaction alerts
• Reward points redemption
• Product innovation
• Fraud prevention
• Mobile banking
• Digital innovation in banking
• Public listing
• Credit limit management
• Rewards program
• Payment automation
• Customer loyalty programs
• IT security
• Lounge access
• Customer engagement
• Rewards
• Cashback
• Travel cards
• Corporate cards
• Spend management
• Interest rates
• Payment options
• Account management
• KYC documents
• Utility cards
• Digital payment
• Insurance options
• Loyalty programs
• Online payments
• Bill payments
• Flexible payment
• Add-on cards
• Shopping rewards
• Account security
• Credit limit
• Fraud protection
• Membership benefits
• Exclusive offers
• Virtual cards
• International acceptance
• Emergency card replacement
• Card protection plan
• Cash advances
• Transaction history
• Personalized offers
• Payment gateways
• Chip cards
• Direct debit
• Financial transparency
• Merchant categories
• Travel benefits
• Expense control
• Payment posting
• Customer grievances
• Tokenization
• Finance
• Consumer products & retail
• Consumer internet
• Information technology & services
• Enterprise software
• Computer software
• B2B
• Computer & network security
• Mobile apps

Technologies Used

• AI
• Akamai DNS
• Microsoft Office 365
• Outlook
• React Redux

Affiliated Organizations & Regional Branches

• State Bank of India