Rakuten Advertising

Overview

Rakuten Advertising is a global affiliate marketing and advertising service provider based in California, with significant operations in New York City. Established in 1996 as LinkShare, it became part of the Rakuten Group in 2005 and has evolved through several rebranding phases, ultimately becoming Rakuten Advertising in 2020.

Specializing in performance-driven, brand-driven, and people-driven advertising solutions, the company operates one of the largest affiliate networks, connecting advertisers with publishers to drive sales and leads. Rakuten Advertising also offers integrated marketing solutions, including display advertising, search marketing, and a proprietary Accelerate Program for performance enhancement and market expansion. It serves various industries such as retail, finance, travel, and technology, helping global brands optimize their digital marketing strategies.

Basic Information

Contact Details

• Phone: +1 800-257-7701
• Website: rakutenadvertising.com
• LinkedIn: linkedin.com/company/rakutenadvertising

Key Focus Areas & Initiatives

• Affiliate marketing
• Media buying
• Paid search
• Social media
• Programmatic display
• E-commerce solutions
• Performance-driven marketing
• Digital advertising
• Brand partnerships
• Audience targeting
• Personalized ad experiences
• Customer engagement
• Data-driven insights
• Campaign optimization
• Consumer journey analytics
• Strategic partnerships
• Global network
• Performance marketing
• Customer loyalty
• Advertising technology
• User-friendly platform
• Affiliate program management
• Influencer marketing
• AI-driven analytics
• Publisher and advertiser networks
• Cross-channel strategy
• Marketing automation
• Content marketing
• Lead generation
• Campaign management
• Mobile advertising
• B2B, B2C, B2B2C, D2C solutions
• Consulting
• Strategic support
• Enterprise brands
• Benchmarking and forecasting
• User-generated content
• Sales conversion
• Program management
• Brand awareness and engagement
• Market intelligence

Technologies Used

• AI
• AT Internet
• AdPilot
• Adform
• Adobe Media Optimizer
• Affiliate Window
• Akamai
• Akamai DNS
• Amadesa
• Amazon Associates
• AppNexus
• Bing Ads
• Bluekai
• Bootstrap Framework
• Captify
• ChannelAdvisor
• Commission Junction
• CrazyEgg
• Criteo
• Criteo Publisher Marketplace
• Dotomi
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Everflow
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FreeWheel
• FullStory
• Fusioncharts JS Library
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Tag Manager
• HookLogic
• Impact Radius
• Kenshoo
• Krux
• Linkedin Marketing Solutions
• Linkshare
• LiveRamp
• Lotame
• Mobile Friendly
• NSOne
• New Relic
• Nielsen Display Ads (Formerly eXelate)
• Outlook
• Pardot
• Qualtrics
• Quantcast
• RTB House
• Rubicon Project
• SOASTA
• SalesLoft
• Salesforce
• Scene7
• Segment.io
• Sendgrid
• SurveyGizmo
• Tealium
• The Trade Desk
• Toast
• Twitter Advertising
• Videology
• Vimeo
• VueJS
• WordPress.org
• Workday
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zendesk
• iTunes

Affiliated Organizations & Regional Branches

• Manifest, Inc
• Rakuten Fits Me
• Deep Forest Media
• Fablic, Inc.
• AltioStar Networks
• Rakuten Kobo Inc.
• Rakuten Viber
• Fillr
• k-pop
• Rakuten Medical
• Curbside (acquired by Rakuten)
• The Startup Slice
• Rakuten Viki
• （株）爽快ドラッグ
• Bitnet Technologies Ltd.