Rakuten Advertising | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Rakuten Advertising | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated October 19, 2025
Public ProfileLinkedInLinkedIn Profile

Rakuten Advertising is a global affiliate marketing and advertising service provider based in California, with significant operations in New York City.

Employees366
Revenue$1.4B
Alexa Rank# 37889

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicesinternet
Location
San Mateo, California, United States
Public Trading
TYO: 4755

Funding Information

Annual Revenue
$1,372,000,000
Publicly traded company

Headcount Distribution

Total Employees
366
Departments
19

By Department

Department Breakdown

Engineering
Marketing
Sales
Business Development
Operations
Support
Others

Keywords & Focus Areas

affiliatemediapaid searchsocial mediaprogrammatic displaye-commerceinternetmarketingsearch marketingconsumer internetinformation technologysearchsoftware developmentperformance-driven marketingdigital advertisingaffiliate marketingmultichannel solutionsai-driven analyticsaudience targetingprogrammatic advertising+10 more
30 total keywords

Overview

Rakuten Advertising is a global affiliate marketing and advertising service provider based in California, with significant operations in New York City. Established in 1996 as LinkShare, it became part of the Rakuten Group in 2005 and has evolved through several rebranding phases, ultimately becoming Rakuten Advertising in 2020.

Specializing in performance-driven, brand-driven, and people-driven advertising solutions, the company operates one of the largest affiliate networks, connecting advertisers with publishers to drive sales and leads. Rakuten Advertising also offers integrated marketing solutions, including display advertising, search marketing, and a proprietary Accelerate Program for performance enhancement and market expansion. It serves various industries such as retail, finance, travel, and technology, helping global brands optimize their digital marketing strategies.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Rakuten Advertising
Headquarters
800 Concar Dr., San Mateo, CA 94402, US
Founded
1996
Languages
English, German, French, Italian
Industry
information technology & services

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerSOASTAYahoo Analytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdSense+3 more

Database & Backend

Google Font API

Cloud & Infrastructure

Not found

Productivity

Not found

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