Peloton Interactive

Overview

Peloton Interactive, Inc. is a health and fitness company based in New York City, founded in 2012. It focuses on providing immersive at-home fitness experiences through a combination of high-quality hardware, interactive software, and engaging content led by expert instructors.

The company offers a range of connected fitness products, including the Peloton Bike and Bike+, Peloton Tread, and Peloton Guide. These products feature interactive touchscreens and provide access to live and on-demand classes. The subscription-based app offers various fitness classes, including strength training, yoga, and meditation, which can be used with or without Peloton hardware. Additionally, the company sells branded apparel and accessories for fitness enthusiasts. Its mission is to empower individuals to lead fit and healthy lives by making boutique-style fitness accessible at home through a community-driven approach that fosters motivation and connection among users.

Basic Information

Contact Details

• Phone: +1 866-679-9129
• Website: onepeloton.com
• LinkedIn: linkedin.com/company/peloton-interactive-

Key Focus Areas & Initiatives

• Fitness
• Networked fitness
• Android
• Cycling
• Hardware
• Software
• Video production
• Retail
• Supply chain
• Technology
• Personal health
• Health care
• Recreational games/products/toys
• Consumer discretionary
• Wellness & fitness services
• User engagement
• Fitness motivation
• Fitness challenges and milestones
• Personalized recommendations
• Fitness industry
• Live and on-demand classes
• Social fitness
• User profiles
• Auto-resistance
• Remote fitness coaching
• Community features
• Strength training
• Wellness solutions
• AI-enabled training
• Fitness goals
• Progress tracking
• Software platform
• Digital health
• Boutique fitness studios
• Specialized strength programs
• Fitness app
• Running classes
• Instructor-led workouts
• Fitness devices
• Interactive touchscreen
• Exercise equipment
• Interactive hardware
• Sporting and athletic goods manufacturing
• D2C
• Fitness subscription
• Software development
• Fitness class curations
• Immersive technology
• Fitness motivation tools
• Outdoor and indoor classes
• Meditation classes
• Fitness lifestyle
• Subscription service
• Cycling classes
• Video streaming
• Form feedback
• Connected fitness equipment
• Mobile app
• On-demand classes
• TV app
• Yoga classes
• Fitness progress analytics
• Fitness community
• Personalized fitness plans
• B2C
• Live classes
• Home workouts
• Class curations
• Fitness engagement
• Virtual fitness community
• Form correction technology
• Services
• Interactive fitness hardware
• Class scheduling
• Fitness equipment
• Immersive workouts
• E-commerce
• Personal training
• Low-impact mobility classes
• Community engagement
• Fitness programs
• Digital health and wellness
• Motivational playlists
• Fitness instructors
• Social features
• Fitness innovation
• Global fitness market
• Interactive workout devices
• Consumer electronics
• Real-time metrics
• Fitness content
• Immersive instructor-led workouts
• Fitness lifestyle integration
• Performance tracking
• Digital content
• Fitness technology
• Fitness routines
• Health tech
• Leaderboards
• Wearable integration
• Hybrid fitness model
• Community-driven fitness
• Health and wellness
• Personalized workout routines
• Connected fitness
• Fitness classes
• Digital fitness platform
• Live leaderboard
• Fitness challenges
• Indoor cycling
• Treadmill
• Rowing machine
• Peloton Bike
• Peloton Bike+
• Peloton Tread
• Peloton Tread+
• Peloton Row
• Home workout
• Live streaming workouts
• All-access membership
• Cardio workouts
• Rotating touchscreen
• Compact design
• Guided workouts
• Scenic rides
• Workout metrics
• Fitness tracking
• Family membership
• Exercise classes
• Live instructors
• Petalon Guide
• AI personal trainer
• Rep tracking
• Weight tracking
• Body activity
• Virtual classes
• 30-day trial
• Limited warranty
• Delivery and setup
• Peloton accessories
• Interactive workout experience
• Real-time feedback
• Customizable workouts
• Online fitness classes
• Beginner to pro training
• SaaS
• Healthcare
• Consumer products & retail
• Hospital & health care
• Mobile
• Internet
• Information technology & services
• Consumer internet
• Consumers
• Personal coaching
• Computer software

Technologies Used

• AI
• Adobe Media Optimizer
• Adobe TestAndTarget
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Amplitude
• Atlassian Cloud
• Backbone JS Library
• Bing Ads
• BounceExchange
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• CrazyEgg
• Create React App
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drift
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Greenhouse.io
• Hotjar
• JW Player
• Linkedin Marketing Solutions
• Lucky Orange
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• MongoDB
• Multilingual
• Netlify
• New Relic
• OneTrust
• Optimizely
• Paypal
• Rackspace MailGun
• Remote
• Render
• Salesforce
• Salesforce Live Agent
• Segment.io
• Shopify
• Shopify Plus
• Shopify Unlimited
• Stripe
• The Trade Desk
• TripleLift
• TubeMogul
• Typekit
• Upsellit
• UserZoom
• Vimeo
• VueJS
• WP Engine
• Wistia
• WordPress.org
• Yotpo
• YouTube
• Zapier
• Zendesk
• greyscale - grey
• iTunes

Affiliated Organizations & Regional Branches

• Atlas Wearables (acquired)
• Precor
• Aiqudo
• Gossamer Engineering
• Neurotic Media