Outbrain | Company Profile
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Outbrain
Overview
Outbrain is a global technology company founded in 2006, specializing in content discovery and native advertising. Headquartered in New York City, it operates worldwide with offices in North America, Europe, Asia, and Australia. Its mission is to enhance the online content experience by helping users discover engaging stories while providing publishers with sustainable revenue through effective advertising.
The company offers a content recommendation platform leveraging AI-driven technology to deliver personalized content feeds, referred to as Smartfeed. This platform integrates native advertising, enabling brands to place targeted ads within editorial content, thus improving user experience and advertiser return on investment. Outbrain also provides programmatic advertising solutions and contextual video advertising capabilities, reaching over 1 billion users across 55 countries and collaborating with leading media organizations such as the BBC and MSN. The company went public on Nasdaq in 2021 and reported revenues of $959.3 million in 2023, reflecting its strong position in the digital advertising market.
Basic Information
| Industry | Information Technology & Services |
|---|---|
| Founded | 2006 |
| Revenue | $959.3M |
| Headquarters | 111 W 19th St, New York, NY 10011-4115, United States |
| Languages | English, German, Spanish, French, Italian, Portuguese, Japanese |
| Alexa Ranking | 1173 |
Contact Details
- Phone: +1 646-867-0149
- Website: outbrain.com
- LinkedIn: linkedin.com/company/outbrain
Key Focus Areas & Initiatives
- Content discovery and engagement
- Native advertising solutions
- AI-powered content recommendation
- Smartfeed personalized content feeds
- Programmatic advertising platform
- Contextual video advertising
- Publisher monetization and revenue optimization
- Brand safety and advertiser guidelines
- Audience targeting and insights
- Performance marketing and analytics
- Cross-platform and omnichannel marketing
- Fraud protection for media partners
- Interactive video ads and user experience optimization
- Privacy-centric marketing solutions
- Real-time analytics and data-driven insights
- Journalism sustainability and publisher support
Technologies Used
- AI
- Akamai
- Atlassian Cloud
- ExactTarget
- Gmail
- Google Apps
- Google Font API
- Google Tag Manager
- KISSmetrics
- Mapbox
- Microsoft Office 365
- Mobile Friendly
- Multilingual
- NSOne
- Nginx
- OneTrust
- React Redux
- Remote
- Shutterstock
- Typekit
- Varnish
- WP Engine
- Wistia
- WordPress.org
- Zapier
Community
