Nike | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Development
Keywords & Focus Areas
Nike
Overview
Nike, Inc. is a prominent global sportswear and athletic footwear company based in Beaverton, Oregon. Founded in 1964 by Phil Knight and Bill Bowerman, it originally operated as Blue Ribbon Sports before officially becoming Nike, Inc. in 1971. The company started as a distributor for Onitsuka Tiger but soon began designing and manufacturing its own athletic shoes and apparel.
Nike offers a diverse range of products, including sports shoes, sportswear, fitness trackers, and sports accessories. Its footwear caters to various sports such as running, basketball, football, tennis, and soccer. The company provides athletic apparel for men, women, and children, featuring a plus-size line introduced in 2017. Nike owns subsidiaries like Air Jordan and Converse, enhancing its presence in both sports and lifestyle markets. The brand is recognized for innovative marketing strategies and iconic branding, including the "Swoosh" logo and the slogan "Just Do It."
Basic Information
| Industry | retail |
|---|---|
| Founded | 1964 |
| Revenue | 46.4B |
| Headquarters | One Bowerman Drive, Beaverton, Oregon, United States |
| Languages | English |
| Alexa Ranking | 468 |
Contact Details
- Phone: +1 503-671-6453
- Website: nike.com
- LinkedIn: linkedin.com/company/nike
Key Focus Areas & Initiatives
- Athletic shoes
- Apparel
- Sports equipment
- Digital integration
- Merchandising
- Innovation
- Technology
- Shoe manufacturing
- Consumer discretionary
- Athletic footwear
- Sports apparel
- Inclusivity
- Customization
- Performance
- Sustainability
- Community engagement
- Athlete partnerships
- Global presence
- Lifestyle brand
- Athleisure
- Membership benefits
- Personalized shopping
- Youth culture
- Fitness enthusiasts
- Recreational athletes
- Professional athletes
- Brand loyalty
- Cutting-edge technology
- Omnichannel retail
- Environmental action
- Social justice
- High-performance gear
- Diverse demographics
- Market leadership
- Competitive analysis
- Customer-centric strategy
- Emotional connection
- Streamlined shopping experience
- Accessibility
- Quality assurance
- Athletic equipment
- Sports technology
- Consumer insights
- Community impact
- Active lifestyle
- Fashion-forward
- Trendsetting
- Iconic branding
- Just Do It
- Swoosh logo
- Running shoes
- Basketball shoes
- Air Max
- Air Force 1
- Dunk
- Jordan
- Training shoes
- Athletic apparel
- Outerwear
- Sports bras
- T-shirts
- Shorts
- Leggings
- Socks
- Accessories
- Backpacks
- Sneakers
- Women's clothing
- Men's clothing
- Kids' clothing
- Size charts
- Product care
- Discounts
- Member rewards
- Gift cards
- Shipping options
- Returns policy
- Order cancellation
- Promotions
- Fashion sneakers
- Basketball gear
- Fitness gear
- Fan gear
- Outdoor apparel
- Golf shoes
- Soccer cleats
- Tennis shoes
- Custom shoes
- Latest drops
- Best sellers
- Air Jordan
- Lifestyle shoes
- Performance apparel
- Youth sports
- Inclusive design
- Member membership
- B2C
- E-commerce
- D2C
- Environmental services
- Renewables & environment
- Women's apparel
- Consumer internet
- Information technology & services
- Outlet stores
- Shoe stores
- Shopping
- Sporting goods
- Sports wear
Technologies Used
- AI
- Akamai
- Amazon AWS
- Backbone JS Library
- Facebook Login (Connect)
- Facebook Widget
- GitHub Hosting
- Google Analytics
- Google Tag Manager
- JQuery 1.11.1
- Magento
- Microsoft Office 365
- Mobile Friendly
- MongoDB
- New Relic
- React Redux
- Remote
- SOASTA
- Segment.io
- UPS
- VueJS
- Workday
Community
