Myntra

Overview

Myntra is a prominent Indian fashion e-commerce company, established in 2007 and headquartered in Bengaluru. Initially focused on personalized gifts, it transitioned in 2010 to become a major online retailer of branded apparel, footwear, accessories, and home decor. The platform offers a diverse selection of over 500 Indian and international brands, catering to fashion-conscious consumers. Myntra is recognized for its extensive range of products, including clothing, bags, beauty items, and home decor, and it enhances the shopping experience through personalized recommendations tailored to user preferences.

The company has built strategic partnerships with leading brands such as Nike, Adidas, and Levi’s, establishing itself as a comprehensive fashion destination. Innovative initiatives like Myntra Studio—which provides a virtual fitting room experience—and Myntra Fashion Superstar, a reality show for aspiring fashion influencers, demonstrate its commitment to technological progress and industry trends. Since its acquisition by Flipkart in 2014, Myntra continues to expand its reach among young, urban shoppers seeking variety and trend-focused offerings.

Basic Information

Industry	information technology & services
Founded	2007
Revenue	605M
Headquarters	Outer Ring Road, Bengaluru, Karnataka, India, 560016
Languages	English
Parent Organization	Flipkart
Alexa Ranking	1024

Contact Details

Key Focus Areas & Initiatives

ecommerce
fashion technology
omnichannel retail
customer experience
personalization
sustainability in fashion
AI
machine learning
data analytics
fashion innovation
digital retail
inclusive workplace
diversity & inclusion
fashion trends
brand partnerships
global fashion retail
online shopping experience
sustainable fashion
employee empowerment
leadership in ecommerce
career development
content-driven platform
family-oriented fashion
fashion influencer engagement
mobile shopping
fashion influencer collaborations
ai-driven recommendations
fashion trend content
brand differentiation
rapid growth online
digital retail solutions
exclusive brands
market leader
app-based shopping
personalized product suggestions
market expansion India
fashion content
luxury fashion
content creation fashion
fashion platform technology
content marketing
fashion influencer campaigns
app-only sales
advanced search functionality
diverse product range
personalized shopping
footwear retail
digital fashion platform
celebrity collaborations
trendsetting fashion
brand hosting
fashion accessories
retail technology
fashion-conscious consumers
personalized product recommendations
machine learning search
lifestyle and apparel
market expansion
customer satisfaction
fashion influencer partnerships
customer engagement
style advice
ai-powered personalization
exclusive in-house brands
content platform fashion
fashion influencer marketing
fashion brand ecosystem
fashion influencer content
ai recommendations
b2c
d2c
apparel
footwear
accessories
beauty products
mobile app
digital marketing
user experience
artificial intelligence
consumer goods
marketing & advertising
enterprise software
computer software
ux

Technologies Used

AI
Akamai
Akamai DNS
Amazon AWS
Amazon SES
Apache
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Gmail
Google Apps
Google Font API
Greenhouse.io
Media Temple SSL
Microsoft Office 365
Mimecast
Mobile Friendly
Shopify
reCAPTCHA

Myntra | Company Profile