Myntra

Overview

Myntra is a prominent Indian fashion e-commerce company, established in 2007 and headquartered in Bengaluru. Initially focused on personalized gifts, it transitioned in 2010 to become a major online retailer of branded apparel, footwear, accessories, and home decor. The platform offers a diverse selection of over 500 Indian and international brands, catering to fashion-conscious consumers. Myntra is recognized for its extensive range of products, including clothing, bags, beauty items, and home decor, and it enhances the shopping experience through personalized recommendations tailored to user preferences.

The company has built strategic partnerships with leading brands such as Nike, Adidas, and Levi’s, establishing itself as a comprehensive fashion destination. Innovative initiatives like Myntra Studio—which provides a virtual fitting room experience—and Myntra Fashion Superstar, a reality show for aspiring fashion influencers, demonstrate its commitment to technological progress and industry trends. Since its acquisition by Flipkart in 2014, Myntra continues to expand its reach among young, urban shoppers seeking variety and trend-focused offerings.

Basic Information

Contact Details

• Phone: +91 80615 61999
• Website: myntra.com
• LinkedIn: linkedin.com/company/myntra

Key Focus Areas & Initiatives

• ecommerce
• fashion technology
• omnichannel retail
• customer experience
• personalization
• sustainability in fashion
• AI
• machine learning
• data analytics
• fashion innovation
• digital retail
• inclusive workplace
• diversity & inclusion
• fashion trends
• brand partnerships
• global fashion retail
• online shopping experience
• sustainable fashion
• employee empowerment
• leadership in ecommerce
• career development
• content-driven platform
• family-oriented fashion
• fashion influencer engagement
• mobile shopping
• fashion influencer collaborations
• ai-driven recommendations
• fashion trend content
• brand differentiation
• rapid growth online
• digital retail solutions
• exclusive brands
• market leader
• app-based shopping
• personalized product suggestions
• market expansion India
• fashion content
• luxury fashion
• content creation fashion
• fashion platform technology
• content marketing
• fashion influencer campaigns
• app-only sales
• advanced search functionality
• diverse product range
• personalized shopping
• footwear retail
• digital fashion platform
• celebrity collaborations
• trendsetting fashion
• brand hosting
• fashion accessories
• retail technology
• fashion-conscious consumers
• personalized product recommendations
• machine learning search
• lifestyle and apparel
• market expansion
• customer satisfaction
• fashion influencer partnerships
• customer engagement
• style advice
• ai-powered personalization
• exclusive in-house brands
• content platform fashion
• fashion influencer marketing
• fashion brand ecosystem
• fashion influencer content
• ai recommendations
• b2c
• d2c
• apparel
• footwear
• accessories
• beauty products
• mobile app
• digital marketing
• user experience
• artificial intelligence
• consumer goods
• marketing & advertising
• enterprise software
• computer software
• ux

Technologies Used

• AI
• Akamai
• Akamai DNS
• Amazon AWS
• Amazon SES
• Apache
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Apps
• Google Font API
• Greenhouse.io
• Media Temple SSL
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Shopify
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Pretr Online Services Pvt. Ltd.
• HRX by Hrithik Roshan
• HRX
• Cubeit (acquired by Myntra)
• FITIQUETTE (acquired by Myntra)
• Blink (Witworks - acquired by Myntra, Flipkart-Walmart Group)
• Native5