Mindshare

Overview

Mindshare is a global media agency network with approximately 9,300 to 10,000 employees operating across 86 countries and 116 offices. Established by WPP, the agency is committed to promoting "Good Growth," a philosophy that aims for sustainable business expansion with a positive impact on society.

Utilizing its proprietary Precisely Human Intelligence approach, Mindshare blends data science and behavioral science to uncover consumer motivations. These insights help shape media strategies that connect brands and consumers through shared values. Mindshare provides services ranging from account management, analytics, content creation, strategy, performance marketing, and media investment management, leveraging advanced technology to strengthen data-driven marketing efforts. Their client leadership teams focus on delivering tailored solutions for brands prioritizing sustainable, innovative growth.

Basic Information

Contact Details

• Phone: +44 20 7969 4040
• Website: mindshareworld.com
• LinkedIn: linkedin.com/company/mindshare

Key Focus Areas & Initiatives

• Social marketing
• Media planning & buying
• Digital media
• Content creation & curation
• Strategy
• Paid search
• Affiliates
• Econometrics
• SEO
• Media research
• Comms planning
• Data science
• Advertising services
• Media programmatic data
• Audience insights
• Private marketplaces for marginalized communities
• Media data platforms
• Media and neuromarketing techniques
• Digital advertising
• Media campaigns
• Media analytics tools
• Media innovation
• Media programmatic ROI
• Media and societal benefit
• Media insights
• Media campaign management
• Neurolab media research
• Media investment
• Media strategy
• Media engagement
• Media programmatic strategies
• Media measurement
• Media and community engagement
• Advertising and marketing services
• Media programmatic buying
• Media and social good
• Media and social responsibility
• Media and non-conscious responses
• Media programmatic analytics
• Audience origin analysis
• Media measurement tools
• Media and societal impact
• Media personalization
• Media and human insight
• Good growth
• Media delivery
• Media optimization tools
• Neurological response measurement
• Media and societal change
• Performance marketing
• Media channels
• Client services
• Media and behavioral insights
• Media and ethical AI
• Global media agency
• Media programmatic advertising
• Media planning and buying
• Sustainable media investment
• Media impact measurement
• Social media management
• Media performance
• Market research
• Media management
• Media programmatic results
• Content marketing
• Precisely human intelligence
• Media and society impact
• Media analytics
• Media and cultural insights
• Media planning
• Media reach
• Media execution
• Media technology
• Media buying
• Media programmatic solutions
• Media impressions
• Ethical data use
• Media ethics
• Media and emotional engagement
• Media engagement metrics
• Media effectiveness
• Media targeting tools
• Neuromarketing
• Media results
• Media programmatic tools
• Media optimization
• Media data
• Media programmatic platforms
• Media dashboards
• Brand strategy
• Behavioral science
• Media reporting
• Media and societal influence
• Media attribution
• Media programmatic optimization
• Inclusive media buying
• Media and cognitive response
• Media ROI
• Media segmentation
• Media and purpose-driven marketing
• Media and social change
• Media programmatic measurement
• Data-driven marketing
• Media platforms
• Behavioral science in media
• Media programmatic technology
• Media and social impact
• Media automation
• Media programmatic
• Media targeting
• Media partnerships
• B2B
• E-commerce
• D2C
• Consulting
• Services
• Retail
• Advertising agencies
• Data analytics
• Technology consulting
• Digital marketing
• Consumer goods
• Healthcare
• Financial services
• Brand awareness
• Digital transformation
• Growth marketing
• Information technology & services
• Search marketing
• Marketing
• Advertising
• Consumer internet
• Consumers
• Internet
• Management consulting
• Health care
• Health, wellness & fitness
• Hospital & health care

Technologies Used

• AI
• Adobe Media Optimizer
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• MailChimp SPF
• Microsoft Office 365
• Mobile Friendly
• Shutterstock
• Typekit
• Vimeo
• WordPress.org

Affiliated Organizations & Regional Branches

• GroupM