Linkfire

Overview

Linkfire is a global technology company based in Copenhagen, with additional offices in New York and Los Angeles. Founded in 2014, it specializes in entertainment marketing solutions for the music and podcast industries. The organization empowers artists, labels, and creators to connect with their audiences through customizable links that direct fans to various digital content, including music, podcasts, tickets, and merchandise.

The company offers a marketing platform that allows users to create Smart Links optimized for engagement and conversion, featuring automation tools and customization options. Linkfire also provides a Discovery Network which integrates Smart Links into partner websites and applications, connecting consumers to entertainment content. Insights and analytics help customers understand fan behavior and optimize their marketing efforts. Recent innovations include tools for podcasters and monetization features through partnerships and targeted advertising.

Basic Information

Contact Details

• Phone: +45 51 89 60 43
• Website: linkfire.com
• LinkedIn: linkedin.com/company/linkfire

Key Focus Areas & Initiatives

• Deeplinking
• Digital transformation
• Insights
• Customisation
• Smart banners
• Smart links
• Collaboration
• Targeting
• Music marketing
• Audiences
• Promotion
• Data
• Metadata
• Fan insights
• Playlist links
• Link automation
• Contest and coupon codes
• Web search portals, libraries, archives, and other information services
• Link analytics dashboard
• Campaign optimization
• Fan targeting
• Brand awareness
• Podcast links
• Branding
• Reward links
• Ticket promotion
• Analytics
• Customer engagement
• Marketing automation
• Landing pages
• Audience segmentation
• Content links
• Click tracking
• Link customization
• Fan engagement
• Link personalization
• Entertainment
• Link management
• Conversion tracking
• Branded domains
• Cross-platform promotion
• Custom artwork
• Content aggregation
• Automated rescans
• Content promotion
• Link collaboration
• Digital marketing
• Geo-customization
• Geo-targeted links
• Performance analytics
• B2B
• Music streaming
• Link in bio
• Multi-service integration
• Bio links
• D2C
• Pre-release campaigns
• Real-time updates
• Audience insights
• Music release links
• Automation tools
• Marketing & advertising
• SaaS
• Computer software
• Enterprise software
• Enterprises

Technologies Used

• Adobe Media Optimizer
• Amazon AWS
• Atlassian Cloud
• Cedexis Radar
• CloudFlare Hosting
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Apps
• Google Tag Manager
• Greenhouse.io
• Hubspot
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• Rackspace MailGun
• Route 53
• Unruly Media
• Vimeo
• VueJS
• WordPress.org
• Zendesk

Affiliated Organizations & Regional Branches

• Metric Market
• Gupta Media