Hookit | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus.
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Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus. Initially launched as Sponsorhouse, it provided a community for amateur athletes to connect with brands for sponsorships. The company rebranded to Hookit in 2010, reflecting its mission to facilitate connections between athletes and sponsors.
Utilizing AI-powered technology, Hookit enhances the performance and value of sponsorships through analytics, valuation, and measurement tools. Brands, rights holders, and agents benefit from informed decision-making enabled by real-time data and features like Spontech, which optimizes partnership impact. The platform serves major brands, professional and amateur athletes, and is now part of KORE, The Intelligence Platform, within a broader sports intelligence ecosystem.
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