Hookit | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Hookit | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated November 6, 2025
Public ProfileLinkedInLinkedIn Profile

Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus.

Employees14
Revenue$6.8M
Total Funding16M

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicesinternet
Location
San Diego, California, United States

Funding Information

Latest Stage
Series c
Annual Revenue
$6,800,000

Headcount Distribution

Total Employees
14
Departments
19

By Department

Department Breakdown

Engineering
Administrative
Accounting
Data Science
Finance
Marketing
Others

Keywords & Focus Areas

sports marketingcommercesponsorshipathlete managementmobilesocial mediadataanalyticsvaluationmeasurementdigital mediasponsorship valuationsocial media monitoringsportssports analyticssocial media technologysponsorship technologyspontechtechnology, information & mediareal-time sponsorship analytics+10 more
30 total keywords

Overview

Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus. Initially launched as Sponsorhouse, it provided a community for amateur athletes to connect with brands for sponsorships. The company rebranded to Hookit in 2010, reflecting its mission to facilitate connections between athletes and sponsors.

Utilizing AI-powered technology, Hookit enhances the performance and value of sponsorships through analytics, valuation, and measurement tools. Brands, rights holders, and agents benefit from informed decision-making enabled by real-time data and features like Spontech, which optimizes partnership impact. The platform serves major brands, professional and amateur athletes, and is now part of KORE, The Intelligence Platform, within a broader sports intelligence ecosystem.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Hookit
Headquarters
5663 Balboa Avenue, San Diego, California, USA, 92111
Founded
2001
Languages
English
Industry
information technology & services

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdSense+2 more

Database & Backend

Google Font APIRuby On Rails

Cloud & Infrastructure

Amazon AWSCloudFlare

Productivity

Not found

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