Hookit | Company Profile
Contact Information
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Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
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Keywords & Focus Areas
Hookit
Overview
Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus. Initially launched as Sponsorhouse, it provided a community for amateur athletes to connect with brands for sponsorships. The company rebranded to Hookit in 2010, reflecting its mission to facilitate connections between athletes and sponsors.
Utilizing AI-powered technology, Hookit enhances the performance and value of sponsorships through analytics, valuation, and measurement tools. Brands, rights holders, and agents benefit from informed decision-making enabled by real-time data and features like Spontech, which optimizes partnership impact. The platform serves major brands, professional and amateur athletes, and is now part of KORE, The Intelligence Platform, within a broader sports intelligence ecosystem.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 2001 |
| Revenue | 6.8M |
| Headquarters | 5663 Balboa Avenue, San Diego, California, United States, 92111 |
| Languages | English |
| Parent Organization | KORE |
Contact Details
- Phone: +1 888-874-3374
- Website: hookit.com
- LinkedIn: linkedin.com/company/hookit-com
Key Focus Areas & Initiatives
- Sports marketing
- Sponsorship analytics and valuation
- Athlete management
- Mobile and social media monitoring
- Brand valuation and measurement
- Digital media tracking
- Campaign optimization
- Platform integration
- Real-time data analysis
- Performance measurement
- AI-powered analytics
- Data-driven insights for sponsorship ROI
- Brand partnerships and consulting
- Management consulting services
Technologies Used
- AI
- ASP.NET
- Ad Unit 300 x 250
- Ad Unit 728 x 90
- Amazon AWS
- Android
- Bootstrap Framework
- CloudFlare
- DoubleClick
- DoubleClick Conversion
- Drift
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Gmail
- Google AdSense
- Google Analytics
- Google Apps
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Tag Manager
- Hubspot
- Linkedin Marketing Solutions
- Mailchimp Mandrill
- Microsoft Office 365
- Microsoft-IIS
- Mobile Friendly
- Nginx
- Outlook
- Pardot
- Route 53
- Ruby On Rails
- Salesforce
- WordPress.org
- Zendesk
- reCAPTCHA
Community
