HelloFresh

Overview

HelloFresh is a leading meal kit delivery service founded in Berlin, Germany, in 2011. The company started with a vision to simplify home cooking by providing pre-portioned ingredients and easy-to-follow recipes delivered directly to customers' doors. It quickly expanded from its initial operations in Germany to multiple countries, including the UK, Australia, and the U.S., establishing fulfillment centers to support nationwide shipping.

The core offering is weekly meal kit subscriptions, featuring over 30 chef-curated recipes. This service is designed to eliminate grocery shopping and reduce food waste, making meal planning easier for busy households. As of 2023, the company operates in 19 countries and serves over 8 million active customers. HelloFresh emphasizes sustainability and operational excellence, focusing on high-quality ingredients and efficient cooking solutions.

Basic Information

Contact Details

• Website: hellofresh.com
• LinkedIn: linkedin.com/company/hellofresh

Key Focus Areas & Initiatives

• Sourcing fresh & organic ingredients
• Creating tasty & balanced recipes
• Delivering always for free
• Valuing customers feedback
• Sustainable & nutritious meals
• Valuing diversity
• Striving to maintain an inclusive environment
• E-commerce
• Food & beverages
• Consumer internet
• Internet
• Information technology
• Fulfillment logistics
• Carbon emissions reduction
• B2C
• Sustainable packaging
• Food insecurity support programs
• Market expansion strategies
• Meal planning
• Meal kit recipe innovation
• Recycling packaging
• Global food delivery
• Social impact
• Delivery logistics
• Food safety standards
• Sustainable food practices
• Market expansion
• Food waste management technology
• D2C
• Food waste management systems
• Chef-curated recipes
• Food safety compliance
• Food donations
• Healthy lifestyle
• Food waste recycling solutions
• Meal kit customization
• Food sustainability
• Meal kit
• Digital supply chain
• Meal variety
• Food insecurity initiatives
• Healthy eating
• Food waste recycling technology
• Chef-designed recipes
• Supply chain technology
• Frozen food manufacturing
• Meal kit delivery technology
• Meal kit delivery
• Food donation logistics
• Customer loyalty
• Food waste reduction strategies
• Global food service
• Food waste reduction
• Sustainable practices
• Food packaging innovation
• Meal plan flexibility
• Meal kit innovation
• Ready-to-eat meals
• Social impact initiatives
• Healthier meals
• Customer loyalty programs
• Acquisition of food brands
• Retail
• Food subscription
• Food waste reduction technology
• Order management
• Customer experience
• Carbon footprint reduction methods
• Meal kit subscription flexibility
• Flexible subscription
• Food waste recycling
• Carbon footprint
• Supply chain digitalization
• Recipe personalization
• Logistics optimization
• Supply chain management
• Dietary preferences
• Social impact programs
• Sustainable sourcing
• Health-focused meal options
• Food delivery
• Food sourcing
• Supply chain automation
• Ready-made meals
• Services
• Food and beverage
• Meal kit logistics
• Recipe customization
• Sustainable food sourcing
• Meal customization
• Nutritional transparency
• Food donation programs
• Acquisition strategy
• Sustainable supply chain
• Meal prep simplicity
• Operational efficiency
• Food safety
• Food insecurity support
• Innovative packaging
• Sustainable packaging innovation
• Dietary options
• Customer management
• Fulfillment centers
• Sustainability
• Direct sourcing
• Sustainable packaging materials
• Direct ingredient sourcing
• Digital platform
• Carbon footprint reduction
• Food waste management
• Transportation & logistics
• Social impact food programs
• Fresh ingredients
• Home cooking
• Recipe subscription
• Variety of cuisines
• Healthy meal options
• Protein-rich meals
• Kid-friendly recipes
• Diet-specific meal plans
• Culinary inspiration
• Grocery delivery service
• Quick and easy meals
• Pescatarian diet
• Veggie meals
• Family meal plans
• Cooking tips
• Easy-to-follow recipes
• Seasonal ingredients
• Meal prep kits
• Culinary events
• Affordable meal kits
• Meal kit promotions
• Recycling initiatives
• Packaging innovations
• Sourcing responsibly
• Cooking classes
• Recipe diversity
• Gourmet meal kits
• Breakfast options
• Dietary lifestyle
• Low carb meal kits
• Calorie-conscious meals
• Convenience items
• Kitchen hacks
• Dinner ideas
• Cooking experience
• Subscription flexibility
• Menu variety
• Delivery options
• Flavor variety
• Meal box delivery
• Special occasion meals
• Home chef experience
• Customer reviews
• Distribution
• Consumer products & retail
• Consumers
• Information technology & services
• Consumer goods
• Logistics & supply chain
• Environmental services
• Renewables & environment

Technologies Used

• Adform
• Adobe Media Optimizer
• Amadesa
• Amazon AWS
• Amazon Associates
• Amazon SES
• Apache
• Backbone JS Library
• Bing Ads
• Bootstrap Framework
• BounceExchange
• Braintree
• Cedexis Radar
• CloudFlare
• CloudFlare CDN
• CloudFlare Hosting
• Criteo
• DoubleClick
• DoubleClick Conversion
• Dropbox
• ExactTarget
• Facebook Comments
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fluid Ads
• Genesys
• Genesys Cloud CX Platform
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Plus
• Google Tag Manager
• Greenhouse.io
• Hotjar
• Hubspot
• Linkedin Marketing Solutions
• Linkedin Widget
• MailChimp SPF
• MailJet
• Microsoft Azure Monitor
• Microsoft Office 365
• Microsoft Power BI
• Mobile Friendly
• MongoDB
• Optimizely
• Outlook
• Parse.ly
• React Redux
• Remote
• Route 53
• Sendgrid
• Sift Science
• Simpli.fi
• Taboola
• Taboola Newsroom
• Upsellit
• Vimeo
• VueJS
• WP Engine
• WordPress.org
• Workday
• greyscale - grey
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Hello Fresh SE