fairlife, LLC

Overview

fairlife, LLC is a Chicago-based dairy company founded in 2012, specializing in nutrition-rich, value-added dairy products. As a wholly owned subsidiary of The Coca-Cola Company, it has grown into a billion-dollar retail brand, achieving over $1 billion in annual sales. The company utilizes innovative ultrafiltration technology to enhance the nutritional profile of its products.

The product lineup includes ultra-filtered milk, which increases protein and calcium while reducing sugar and lactose, and Core Power® High Protein Shakes for post-workout recovery. Other offerings include nutrition plan shakes, light ice cream with higher protein and lower sugar, and Good Moo’d, a lactose-free milk with reduced sugar content. Milk is sourced primarily from Select Milk Producers, ensuring high standards for quality and animal care through a “grass to glass” philosophy. The company targets health-conscious consumers, athletes, and families seeking better-for-you dairy options and is recognized for its commitment to innovation, sustainability, and responsible packaging.

Basic Information

Contact Details

• Phone: +1 312-624-9444
• Website: fairlife.com
• LinkedIn: linkedin.com/company/fairlife-llc

Key Focus Areas & Initiatives

• Beverages
• Functional beverages
• Food
• Functional food
• Food & beverage services
• Nutrient-dense milk
• Dairy products
• Premium dairy products
• High protein dairy
• Milk innovation
• Reduced sugar dairy
• Nutritional supplements
• Canadian dairy products
• Dairy technology innovation
• Sports nutrition drinks
• Better-for-you dairy
• Functional dairy products
• Health-conscious products
• Protein content
• Dairy industry
• Animal welfare
• Responsible packaging
• Sustainable practices
• Low sugar milk
• Dairy manufacturing
• Product diversification
• Protein-enhanced milk
• Health foods
• Dairy company
• Animal welfare standards
• Product innovation
• Coca-Cola acquisition
• Dairy supply chain
• US dairy market
• Plant-based ingredients
• Performance beverages
• Lactose-free dairy
• Ultra-filtered milk
• Local sourcing
• Responsible dairy
• Ultra-filtration technology
• Dairy innovation award
• Nutrition-rich dairy
• Premium branding
• Wellness beverages
• Sustainable packaging
• Nutritional beverages
• Dairy innovation
• Consumer health
• Sustainable dairy farming
• Sports recovery
• Lactose-free milk
• Market expansion
• Fitness nutrition
• Milk filtration technology
• Sugar reduction
• Low sugar ice cream
• Recovery drinks
• Ultra-filtered milk benefits
• Food and beverage manufacturing
• Dairy processing
• Recovery nutrition
• Dairy technology
• High-protein shakes
• B2C
• E-commerce
• D2C
• Retail
• Dairy product manufacturing
• Wellness
• Sports nutrition
• Consumer goods
• Consumers
• Food & beverages
• Food & beverage manufacturing
• Food production
• Consumer internet
• Internet
• Information technology & services
• Dairy

Technologies Used

• AI
• Amazon AWS
• Atlassian Cloud
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Apps
• Google Tag Manager
• MailChimp SPF
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Remote
• Render
• Shopify
• Typekit
• Vimeo
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches

• The Coca-Cola Company