Directive

Overview

Directive is a B2B digital marketing agency based in Irvine, California, founded in 2013. The agency specializes in Customer Generation, a methodology designed to drive measurable growth and predictable revenue for fast-growing B2B and SaaS companies. It partners with leading technology brands to deliver integrated digital marketing solutions that emphasize transparency and proactive communication, ensuring clients achieve clear ROI and pipeline growth.

The agency offers a wide range of services, including paid media management, search engine optimization (SEO), creative asset development, strategic marketing planning, lifecycle marketing, and video marketing. Its proprietary Customer Generation methodology integrates these services to help clients predict sales revenue and connect marketing efforts directly to business outcomes. With a skilled team of marketing strategists, Directive has generated over $1 billion in revenue for clients over the past decade and maintains a global presence supporting a diverse high-profile clientele.

Basic Information

Contact Details

• Phone: +1 949-214-4024
• Website: directiveconsulting.com
• LinkedIn: linkedin.com/company/directive-consulting

Key Focus Areas & Initiatives

• SEO
• PPC
• Social media marketing
• Search marketing
• Content marketing strategy
• Demand generation
• SaaS marketing
• ABM
• Performance marketing
• Marketing operations
• Revenue operations
• Marketing strategy
• Performance creative
• Design
• Growth marketing
• Advertising services
• Revenue growth
• Keyword research
• Ad platforms
• Account-based marketing
• Brand building
• Growth loops
• Customer retention strategies
• ROI optimization
• Advertising agencies
• Predictable revenue
• Customer retention
• Predictable pipeline
• Market analysis
• Campaign optimization
• Financial modeling
• Lead nurturing
• Digital marketing agency
• Remarketing
• Market insights
• Marketing ROI
• Attribution technology
• Digital media buying
• SaaS
• Conversion optimization
• A/B testing
• B2B SaaS growth
• Innovation
• Services
• ROI-focused campaigns
• Market segmentation
• Digital marketing services
• Data-driven
• Performance campaigns
• Digital marketing
• Brand awareness
• Integrated marketing
• Business outcomes
• Growth acceleration
• Market expansion strategies
• ROI measurement
• Qualified pipeline
• Data-backed decision making
• Data-driven marketing
• Information technology and services
• Multi-touch attribution
• Software as a service (SaaS)
• Growth strategies
• Paid media
• Customer generation
• Enterprise SaaS marketing
• Performance content
• Sales enablement
• Customer acquisition
• Consulting
• Customer lifetime value
• Customer journey optimization
• Go-to-market strategy
• Performance dashboards
• Conversion rate optimization
• Organic growth
• Revenue attribution
• Analytics
• Pipeline growth
• Customer insights
• Client success
• Content marketing
• Video marketing
• B2B
• Customer engagement
• Marketing automation
• Demand capture
• Enterprise software
• Lead generation
• Paid social
• Organic traffic
• B2B SaaS
• Digital advertising
• Marketing automation tools
• Demand generation for SaaS
• Growth hacking for SaaS
• Search engine marketing
• Marketing and advertising
• Market expansion
• Enterprise marketing
• Attribution
• Campaign management
• Revenue-focused marketing
• Content creation
• Market share growth
• Performance-driven content
• Market penetration strategies
• Customer-centric marketing
• Creative design
• B2B marketing
• Digital strategy
• Target audience
• Multi-channel campaigns
• Marketing technology
• LTV:CAC optimization
• Sales and marketing alignment
• Programmatic advertising
• First-party attribution
• Data-backed strategy
• Marketing analytics
• SEO strategies
• Paid media campaigns
• CRO design
• Qualified leads
• Brand discoverability
• High-intent buyers
• Marketing ops
• PPC advertising
• Performance design
• Tech stack management
• Organic traffic growth
• User experience design
• Intent-based marketing
• Integrated performance marketing
• Brand advocacy
• Data-backed strategies
• AB testing
• Social media advertising
• Lifecycle marketing
• Email marketing optimization
• Analytics reporting
• Content discovery
• Marketing performance metrics
• Real-time tracking
• Landing page optimization
• Website optimization
• Mobile marketing
• First-party data
• Buyer persona targeting
• Ad spend efficiency
• Enterprise
• Performance marketing
• Search marketing
• Content marketing
• Revenue operations
• Digital marketing
• Growth marketing
• Lead generation
• Customer acquisition
• Market expansion
• Digital advertising
• Client success
• Marketing analytics
• Campaign management
• Brand building
• Demand generation
• ROI
• Financial modeling
• Pipeline growth
• Data-driven
• Growth strategy
• Enterprise SaaS
• Growth hacking
• Revenue attribution
• Information technology & services
• Marketing
• Marketing & advertising
• Consumer internet
• Consumers
• Internet
• Computer software
• Enterprises
• Sales
• SEM

Technologies Used

• AI
• Amazon SES
• CloudFlare Hosting
• Cloudflare DNS
• Gmail
• Google Apps
• Mailchimp Mandrill
• Marketo
• Mimecast
• Remote
• StackAdapt

Affiliated Organizations & Regional Branches