Amazon MX Player

Overview

Amazon MX Player is a prominent video on demand and over-the-top streaming service in India, owned by Amazon India. It operates primarily on an ad-supported model and offers a vast library of over 800 shows, including original Indian series, reality shows, and international content dubbed into various regional languages. The platform features popular original shows like Aashram, Dharavi Bank, and Campus Diaries, as well as international series from Korea, Mandarin-speaking regions, and Turkey.

Acquired by Amazon in June 2024, the service blends the features of the original MX Player app with Amazon's miniTV, forming a unified platform that serves over 250 million unique users. Amazon MX Player is accessible across a range of devices, including a standalone app, Amazon's shopping app, Prime Video, Fire TV, connected TVs, and web browsers. It is designed for Indian audiences who seek diverse entertainment options and also provides advertisers with innovative solutions to connect with an engaged, large user base.

Basic Information

Contact Details

• Website: mxplayer.in
• LinkedIn: linkedin.com/company/amazonmxplayer

Key Focus Areas & Initiatives

• Entertainment providers
• Mandarin dramas
• Content licensing
• Korean dramas
• Original web series
• Content in multiple languages
• International web shows
• International dramas
• User personalization
• Regional content licensing
• Content monetization
• International content acquisition
• Digital content distribution
• Web series
• Free content streaming
• Multi-device access
• OTT platform
• Mobile app
• Turkish series
• Multilingual content
• Free streaming
• Content analytics
• Indian entertainment
• Video streaming
• Ad-supported OTT
• Regional language content
• Ad-supported streaming
• Entertainment ecosystem
• Content recommendation algorithms
• Exclusive shows
• Multi-language subtitles
• Global content partnerships
• Media and entertainment
• Regional languages
• Content delivery
• Content acquisition
• Local language dubbing
• Digital entertainment
• Diverse genres
• Regional entertainment
• Diverse genre content
• User data insights
• Content distribution network
• Content library
• User engagement
• Global OTT
• Digital content ecosystem
• Movies
• Content in regional languages
• Original series
• Targeted advertising
• User base
• Video streaming services
• Content in Hindi
• OTT content monetization
• Smart TV
• Ad targeting technology
• B2C
• D2C
• Services
• Animation
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Film
• Media

Technologies Used

• 33Across
• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon SES
• Cedexis Radar
• Criteo
• DistroScale
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google Analytics
• Google Font API
• Google Play
• Google Tag Manager
• Gumgum
• Lotame
• Mobile Friendly
• RTB House
• Route 53
• Vimeo

Affiliated Organizations & Regional Branches