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amaysim | Company Profile

11/6/2025

Contact Information

πŸ‘€
amaysim
🏒
amaysim
πŸ“
17 Bridge Street, Sydney, NSW 2000, AU

Industry & Market

Primary Industry
telecommunications
Location
Sydney, New South Wales, Australia
Public Trading
ASX: AYS

Company Metrics

πŸ‘₯Total Employees
145
βš™οΈEngineering
36
πŸ’ΌSales Team
6
πŸ“ˆMarketing
8
πŸ“…Founded
2010
πŸ’°Revenue
337.2M
Alexa Ranking#58783

Funding Information

Annual Revenue
$337,200,000
Publicly traded company

Headcount Distribution

Total Employees
145
Departments
19

By Department

Department Breakdown

Engineering
Support
Business Development
Operations
Marketing
Data Science
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Email & Communication

Outlook
Total: 40 technologies

Keywords & Focus Areas

market challenger strategyshark holding gmbhconsumer electronicscustomer loyaltycustomer supportprivate equity backinginternational roamingconsumer focusaustralian telco5g plansmarket challengerservicesnbn internetnetwork coverageretailmobile appcustomer experiencedigital customer supporthome internetcustomer retention strategies+10 more
30 total keywords

amaysim

Overview

amaysim is an Australian telecommunications company founded in November 2010, recognized as the first low-cost mobile service provider in the country. It operates as a Mobile Virtual Network Operator (MVNO) on the Optus network, offering simple, fair, and affordable mobile services. Headquartered in Sydney, the company focuses on customer empowerment and competitive pricing, serving over 1.5 million mobile subscribers.

Specializing in SIM-only mobile plans, amaysim allows customers to bring their own devices without lock-in contracts and provides a variety of prepaid and postpaid options with clear pricing and flexible terms. In addition to mobile services, the business has expanded into broadband and energy sectors, maintaining a technology-led approach and a commitment to transparency and value for cost-conscious consumers.

Basic Information

Industry telecommunications
Founded 2010
Revenue 337.2M
Headquarters 17 Bridge Street, Sydney, New South Wales, 2000, Australia
Languages English
Parent Organization Wilson Asset Management
Alexa Ranking 58783

Contact Details

Key Focus Areas & Initiatives

  • market challenger strategy
  • consumer electronics
  • customer loyalty
  • customer support
  • private equity backing
  • international roaming
  • consumer focus
  • australian telco
  • 5g plans
  • services
  • nbn internet
  • network coverage
  • retail
  • mobile app
  • customer experience
  • digital customer support
  • home internet
  • customer retention strategies
  • no lock-in contract
  • digital ecosystem
  • european mvno model
  • digital infrastructure
  • regulatory compliance
  • digital self-care tools
  • mobile plans
  • no hidden fees
  • competitive pricing
  • no paperwork transfer
  • market disruption
  • optus network
  • customer-centric approach
  • private equity investment
  • mvno
  • esim compatibility
  • cost-effective plans
  • growth strategy
  • data rollover
  • plan cancellation
  • multi-device support
  • real-time infrastructure
  • network monitoring
  • speed upgrade options
  • market penetration
  • esim services
  • low-cost mobile internet
  • data banking
  • market share
  • automatic renewal
  • digital self-service
  • mobile device sales
  • speed caps
  • market innovation
  • postpaid plans
  • device sales
  • real-time app monitoring
  • customer experience focus
  • low-cost telco
  • d2c
  • prepaid recharge
  • b2c
  • esim
  • customer reviews
  • flexible data plans
  • european low-cost mvno
  • unlimited data
  • no lock-in contracts
  • unlimited talk & text
  • online sales platform
  • market growth
  • internet service providers
  • affordable plans
  • transparent business model
  • plan upgrades
  • online account management
  • australian telecom
  • transparent pricing
  • customer satisfaction
  • flexible plans
  • digital monitoring tools
  • market position
  • market share growth
  • plan downgrades
  • prepaid plans
  • real-time analytics
  • user experience
  • data top-ups
  • customer-centric
  • sim-only plans
  • network performance
  • customer fairness
  • mobile device compatibility
  • affordable telecom
  • disruptive telecom
  • e-commerce
  • telecommunications
  • phone plans
  • sim plans
  • 4g network
  • international calls
  • sim only
  • call & text
  • refurbished phones
  • internet plans
  • nbn plans
  • monthly renewal
  • activation
  • unlocked devices
  • data allowances
  • mobile services
  • international text
  • competitively priced
  • onmi network
  • speed options
  • standard calls
  • cost-effective
  • volte
  • app accessibility
  • standard rates
  • vowifi
  • mobile coverage
  • data limits
  • network traffic
  • data cap
  • promotional offers
  • data top-up
  • usa
  • canada
  • uk
  • australia
  • network speed
  • ecommerce
  • consumer products & retail
  • consumers
  • hardware
  • information technology & services
  • ux
  • consumer internet
  • internet

Technologies Used

  • AB Tasty
  • AI
  • Amazon AWS
  • Amplitude
  • AppNexus
  • Atlassian Cloud
  • Backbone JS Library
  • Bing Ads
  • Brightcove
  • Datalicious SuperTag
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Drupal
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • FullStory
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Play
  • Google Tag Manager
  • LiveChat
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • New Relic
  • Outlook
  • Quantcast
  • React
  • Route 53
  • Ruby On Rails
  • Segment.io
  • Sendgrid
  • Sophos
  • Taboola Newsroom
  • The Trade Desk
  • Vonage
  • Zendesk
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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