Affinity Global Inc.

Overview

Affinity Global Inc. is a global AdTech company founded in 2006 and based in Chicago, Illinois. The company specializes in AI-powered, privacy-first solutions that help publishers maximize revenue and enable advertisers to reach audiences outside major platforms like Google and Meta. With around 391 employees and $32.6 million in revenue, Affinity operates in multiple regions, including the US, UK, EU, India, Indonesia, and China.

The organization offers a range of SaaS technologies and innovative ad formats through five business units: Veve, SitePlug, mCanvas, Yield Solutions, and AdOpsOne. Its solutions support various advertising needs, from app installs and e-commerce monetization to brand engagement and optimized ad operations. Affinity collaborates with over 2,400 partners, including Fortune 500 brands such as Amazon and Walmart, serving both independent app developers and e-commerce media companies.

Basic Information

Contact Details

• Phone: +1 312-780-1674
• Website: affinity.com
• LinkedIn: linkedin.com/company/affinity-com
• Facebook: facebook.com/AffinityMediaGr/
• Twitter: twitter.com/AffinityMediaGr

Key Focus Areas & Initiatives

• Rich media video mobile ads
• Display SSP
• Yield optimization
• Direct navigation
• XML ad feeds
• Adtech
• Ad inventory monetization
• Programmatic yield
• AI-powered ad optimization
• Omnichannel marketing
• Cookie-less targeting
• Ad network
• First-party data collection
• Cookie-less advertising
• User journey analytics
• Media buying automation
• Supply-side platform
• First-party data monetization
• Automation platform
• Ad inventory optimization
• Publisher monetization
• User targeting
• Global advertising network
• Privacy-first ad solutions
• Performance marketing
• Multi-channel ad delivery
• Digital media monetization
• Demand partner integration
• Cross-platform advertising
• Advertising technology
• Omnichannel ad tech
• Brand advertising
• CPRA compliance
• Global ad network
• Ad revenue growth
• Ad revenue optimization
• First-party data
• Subscription monetization
• Scalable ad solutions
• Digital media
• Ad personalization
• Performance marketing tools
• Data analytics
• GDPR compliance
• Privacy-compliant advertising
• Affiliate marketing
• Customer experience
• Performance analytics
• Demand generation
• User engagement
• Brand awareness
• Digital advertising
• Automated affiliate workflows
• Automation
• On-device ad formats
• Real-time bidding
• Programmatic advertising
• Omnichannel ad ecosystem
• Ad campaign optimization
• Privacy-compliant ad targeting
• Cookie consent management
• Creative optimization
• User retention
• Multichannel advertising
• Personalized advertising
• Revenue optimization
• Client reporting
• B2B partnerships
• Market expansion
• Competitive advantage
• E-commerce
• Marketing & advertising
• Consumer internet

Technologies Used

• AI
• Android
• Atlassian Cloud
• Bootstrap Framework
• DigitalOcean
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Nginx
• OneTrust
• Outlook
• PostAffiliatePro
• Route 53
• WordPress.org

Affiliated Organizations & Regional Branches

• Opinary
• Affilizz