Actual Veggies

Overview

Actual Veggies is a U.S.-based food company specializing in plant-based, veggie-only burgers crafted from fresh, whole vegetables and natural ingredients. Founded in 2020 by Hailey Swartz and Jason Rosenbaum, the company is dedicated to providing healthier alternatives to traditional veggie burgers. Their products feature vibrant, filling flavors—such as Purple Roots, Sweet Potato, Super Greens, and Mushroom Quinoa—designed to satisfy health-conscious consumers, vegans, vegetarians, and meat eaters alike. They also offer Super Fries for an innovative take on plant-based snacks.

Emphasizing sustainability, Actual Veggies sources crops directly from farmers and manages all research and development in-house to ensure nutritious and tasty offerings. The company serves both retail consumers and the foodservice industry, delivering premium veggie burgers to restaurants nationwide. With rapid growth and $7 million raised in Series A funding, Actual Veggies is recognized among America’s fastest-growing private companies.

Basic Information

Industry	food & beverages
Founded	2020
Headquarters	Denver, Colorado, United States

Contact Details

Phone: +1 818-825-0531
Website: actualveggies.com
LinkedIn: linkedin.com/company/actual-veggies

Key Focus Areas & Initiatives

Food & beverage services
No preservatives
In-house recipes
Plant protein
Sustainable sourcing
Retail products
Restaurant-quality veggie burgers
Unique flavors like purple sweet potato & mushroom quinoa
Fresh vegetables
Vegan snacks & patties
Healthy eating and clean label
Food innovation
Premium ingredients and whole food
Sustainable crops and farming
Retail and foodservice distribution
Healthier food alternatives
Product development with colorful vegetables
B2B and direct-to-consumer (D2C) services
Frozen food manufacturing
Meat alternative options

Technologies Used

AI
Circle
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Gmail
Google Analytics
Google Apps
Google Font API
Google Tag Manager
Klaviyo
Microsoft Office 365
Mobile Friendly
Paypal
Remote
Shopify
Typekit
Yotpo

Actual Veggies | Company Profile