Abercrombie & Fitch Co.

Overview

Abercrombie & Fitch Co. (A&F) is an American lifestyle retailer founded in 1892 in New York City. Originally a high-end outfitter for outdoor gear, the company evolved into a fashion retailer in the late 20th century. A&F is known for its contemporary casual apparel, primarily targeting young adults in their early 20s.

Today, Abercrombie & Fitch offers a range of clothing and accessories for men, women, and children. Their product lines include casual wear such as jeans, t-shirts, hoodies, outerwear, and fragrances. The brand emphasizes a youthful, upscale image, blending classic American style with modern trends. A&F operates retail stores worldwide and has a strong online presence, appealing to fashion-conscious customers seeking quality and style.

Basic Information

Contact Details

• Phone: +1 614-283-6500
• Website: abercrombie.com
• LinkedIn: linkedin.com/company/abercrombie-&-fitch

Key Focus Areas & Initiatives

• specialty retail
• apparel
• fashion
• retail
• lifestyle brand
• clothing/shoe/accessory stores
• consumer discretionary
• youth apparel
• retail technology
• youth fashion marketing
• social responsibility
• brand image overhaul
• brand diversification
• lifestyle
• target audience
• youth culture
• adventure gear
• brand management
• exploration-inspired branding
• retail clothing
• digital marketing for youth
• digital platforms
• consumer trends
• brand storytelling
• brand repositioning
• luxury to casual shift
• retail brand evolution
• brand marketing
• clothing
• retail analytics
• target demographic
• personal care
• outdoor gear retail
• global retail
• digital transformation
• online platform
• consumer engagement
• mall-based retailing
• fashion retail
• retail digitalization
• brand evolution
• casual clothing
• digital advertising
• brand heritage storytelling
• fashion industry
• socially conscious retail
• data analytics
• retail strategy
• mall stores
• retail growth
• retail sustainability initiatives
• youth culture marketing
• brand inclusivity campaigns
• online shopping
• retail innovation
• brand identity
• fragrances
• sustainable practices
• socially responsible branding
• retail store design
• luxury sporting goods
• adventure gear branding
• social inclusion
• digital marketing
• brand social activism
• sustainability
• social values
• e-commerce platform
• customer experience
• activewear
• brand awareness
• apparel brand
• hollister
• d2c
• market adaptation
• customer engagement tools
• inclusive marketing
• brand image
• retail store network
• brand campaigns
• lifestyle retailer
• store expansion
• market trends
• retail expansion
• accessories
• luxury sporting goods transition
• targeted marketing
• sub-brands
• youth lifestyle branding
• market positioning
• b2c
• social consciousness
• brand loyalty
• ethical sourcing
• e-commerce
• brand strategy
• consumer products & retail
• enterprise software
• enterprises
• computer software
• information technology & services
• b2b
• marketing & advertising
• consumer internet
• consumers
• internet
• environmental services
• renewables & environment
• children's clothing
• men's clothing
• shopping
• women's clothing

Technologies Used

• Akamai DNS
• Fastly CDN
• Mailchimp Mandrill
• Microsoft Office 365
• Rackspace MailGun
• Remote
• ThreatMetrix
• VueJS