How ScaleStation made their HubSpot pipeline dynamic with Bitscale

Challenge — A static CRM with missing data

Before Bitscale, Kieran’s team faced a common problem: HubSpot was full of deals and contacts, but not enough decision-makers.
Each open opportunity might have one or two names, yet the real buying group — the budget owner, influencer, or technical approver — stayed hidden.

To fix this, they spent hours searching LinkedIn or jumping between tools to fill those gaps. Every lookup slowed things down, and HubSpot stayed static — a database that only held what they’d already entered.

“We needed something that could connect to HubSpot, pull what we had, and bring back what was missing,” Kieran said.
“The goal was simple, make our CRM feel alive.”

The team also struggled with hit-or-miss enrichment. Some data providers worked well for a region or title, others didn’t. When one failed, the process stopped.

Solution — One grid, many data sources, live sync

Kieran set up Bitscale Grids connected directly to HubSpot.
Instead of exporting deals to CSVs, the grid pulled records straight from the CRM — company names, domains, and existing contacts.

From there, Bitscale handled the enrichment automatically:

1. Waterfall search — Using multiple providers in sequence, it filled in missing emails and phone numbers. If Apollo missed one, Lusha or LeadMagic picked it up next.
2. Multi-threading view — For each company, Bitscale found decision-makers and influencers — marketing heads, founders, and tech leads — giving the sales team a full picture of who to talk to.
3. Push back to HubSpot — Enriched data flowed right back into the CRM, so every record stayed fresh.
4. Slack support + quick tweaks — Whenever a tweak was needed, Kieran reached the Bitscale team directly through Slack.

“Once it was set up, the workflow just ran,” Kieran said. “It’s been pretty solid. Support’s quick, and we can reach the founders directly if something comes up.”

Now, instead of treating HubSpot as a warehouse, ScaleStation uses it like a living system — new contacts appear, data stays current, and outreach never stalls.