How Guidebook found event-hosting companies faster with Bitscale

Challenge, Finding who’s running events took too long

For Shannon’s team, every week started the same way, a long list of company names and one big question: which of these are actually hosting events?

The answer wasn’t sitting in any database. It was buried across hundreds of company websites, press pages, and blog posts.

They'd open one site after another, scroll through menus, and hope to find an “Events” or “News” section. Some had them. Some didn’t. Some were outdated.

And even when they found something, they still had to figure out what kind of event it was, a customer summit, a trade show, or a small meet-up.

By the time the list was halfway done, half the day was gone.

“If a company’s running an event, that’s a great signal for us,” Shannon said.
"The problem was finding that signal without losing half a day to it.”

Worse, every new list started the cycle again. Manual research didn’t build momentum, it just reset the clock

The team needed a way to take this repetitive search and turn it into a simple workflow that could run on its own.

Solution, Letting Bitscale handle the heavy lifting

Instead of opening endless tabs, Shannon built one grid in Bitscale that did the same work, only quietly and much faster.

He started by uploading his list of companies.
With BitAgent, Bitscale scanned each website for signs of events, words like conference, expo, or summit. It didn’t just look for the keyword, it checked the page context to see if the company was hosting or sponsoring something.

Rows where events were found were automatically flagged inside the grid.

Next came the details.

Bitscale added company information such as size, industry, and region, so the data wasn’t just a list of names, it became a structured view of potential customers.

To go deeper, Shannon used Find People to pull contacts who matched their buyer profiles: event marketers, growth leads, and partnership managers, complete with verified emails and phone numbers.

Once the grid was filled, Shannon reviewed the results and shared them with his team. Instead of scattered notes, the sales reps now had one clear table to work from, all the right companies, all the right people, all in one place.

“It saves a huge amount of time and keeps our lists clean,” Shannon said.
“I can check everything in one grid instead of fifty tabs.”

The plan now is to automate the final step, connecting Bitscale directly to Salesforce so new event-holding companies appear automatically in the CRM every week.