Woolworths Supermarkets

Overview

Australia's largest supermarket chain, established in 1924 in Sydney, began as a variety store before transitioning to supermarkets in the 1960s. The company has expanded significantly, notably through the acquisition of Safeway Australia in 1985, growing its footprint across multiple states.

It offers a broad selection of grocery products, including fresh produce, meat, dairy, bakery items, and household essentials. Woolworths has embraced gourmet and organic ranges through brands like Thomas Dux and Macro Wholefoods. The Everyday Rewards loyalty program and a commitment to both in-store and online convenience support its strong customer engagement across Australia.

Basic Information

Contact Details

• Phone: +61 1300 767 969
• Website: woolworths.com.au
• LinkedIn: linkedin.com/company/woolworths-supermarkets

Key Focus Areas & Initiatives

• Retail technology
• Grocery product sourcing
• Digital engagement
• Food retail
• Self-service store
• Food delivery
• Retail innovation
• Retail store network
• Supermarket store expansion
• Retail analytics
• Supermarket online platform
• Brand presence
• Customer loyalty program
• Sustainability
• Online grocery
• Retail customer engagement
• Retail supply chain management
• E-commerce
• Online shopping
• Product range and catalogue
• Delivery service
• Ready meals and fresh produce supply
• Retail marketing campaigns
• Market share growth and competition
• Customer experience and retention

Technologies Used

• Ad Unit 320 x 50
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Amadesa
• AngularJS
• Atlassian Cloud
• Baidu Ads
• Bazaarvoice
• Bing Ads
• Canva
• Cedexis Radar
• Cloudinary
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• FullStory
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Maps (Paid Users)
• Google Places
• Google Play
• Google Plus
• Google Tag Manager
• Gravity Forms
• Integral Ad Science
• Krux
• Linkedin Marketing Solutions
• LiveRamp
• Magento
• Microsoft Azure Monitor
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• Nginx
• Omniture (Adobe)
• OneTrust
• Pantheon
• Paypal
• Quantcast
• React Redux
• Remote
• Ruxit
• SOASTA
• Salesforce
• Salesforce Service Cloud
• Scene7
• Stripe
• Tealium
• The Trade Desk
• Vimeo
• Wistia
• WordPress.org
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Woolworths Group