Voodoo

Overview

Voodoo is a French tech company based in Paris, focused on developing and publishing mobile apps and games. Founded in 2013 by Alexandre Yazdi and Laurent Ritter, the company is recognized for its free-to-play hyper-casual games available on iOS and Android. Voodoo has reached over 8 billion downloads and serves around 150 million monthly active users, generating approximately $670 million in revenue in 2024.

The organization operates a publishing platform that collaborates with more than 2,000 external studios, which contribute to the majority of its game releases. These studios are supported with product improvements, user acquisition, and monetization strategies. Voodoo has expanded into casual mobile apps and social media platforms, including the acquisition of the photo-sharing app BeReal in 2024. Its approach emphasizes rapid prototyping and data-driven development to frequently launch and refine new games.

Basic Information

Industry	entertainment
Founded	2013
Revenue	701M
Headquarters	59 Rue Jean-Jacques Rousseau, Paris, Ile-de-France 75001, France
Languages	English
Alexa Ranking	113307

Contact Details

Phone: +33 1 70 37 76 61
Website: voodoo.io
LinkedIn: linkedin.com/company/voodoo.io

Key Focus Areas & Initiatives

Mobile games
Consumer apps
Publishing
Game development
User acquisition
Video games
Entertainment
Social networks
Casual games
Engineering
Social games
Games
Social media
Consumer internet
Internet
Information technology
Entertainment providers
Creative studios
Hyper-casual games
Game monetization
Market trends
Market adaptation
Studio collaborations
Campaign optimization
Ad spend optimization
Ad measurement
Global downloads
Ad impressions
Game publishing
Campaign analytics
Game revenue
Global reach
Game monetization platform
Game scaling platform
Game prototypes
Ad campaigns
Ad performance
Game marketing
Video ads
Innovative gaming
Data-driven development
Revenue growth
Game industry
Interstitial ads
Game publishing platform
Performance marketing
Player engagement
Growth strategies
Campaign management
Ad inventory
Scaling successful games
Audience targeting
Viewability
Rewarded videos
Game marketing platform
Player retention
Game portfolio
Ad network
Game growth
Mobile industry
Game development platform
Diversification
Regulatory compliance
Mobile apps
Digital advertising
Game analytics
App monetization
Fast prototyping
Game development tools
App publishing
Market leadership
Monthly active users
Game hits
Game prototyping
Ad targeting
Game innovation
Game performance
Game analytics platform
Game testing platform
Brand awareness
Game engagement
Mobile advertising
Educational resources
Mobile entertainment
Game studio collaboration
Game optimization
Brand safety
Mobile game publisher
Game growth platform
Geographic targeting
User engagement
Mobile gaming
Creative content
Game studio support
Game scaling
Hyper-casual
Data analytics
Programmatic advertising
Creative empowerment
Targeted campaigns
Game testing
Creative automation
B2B
B2C
D2C
Services
Web search portals, libraries, archives, and other information services
App development
Advertising
Leadership coaching
Information technology & services
Computer games
Consumers
Computer software
Media
Marketing & advertising
Apps
Software development
Professional training & coaching

Technologies Used

33Across
AI
Ad Unit 160 x 600
Ad Unit 300 x 250
Ad Unit 300 x 600
Amazon AWS
Amazon Associates
AppNexus
Atlassian Cloud
Criteo
DoubleClick
DoubleClick Conversion
DoubleVerify
E-planning
Gmail
Google AdSense
Google Analytics
Google Apps
Google Font API
Google Play
Google Tag Manager
Lever
Linkedin Marketing Solutions
Lotame
Mobile Friendly
OpenX - Exchange
PubMatic
RTB House
Remote
Route 53
Segment.io
ShareThis
TripleLift
Typeform
Unruly Media
VueJS
Webflow
Yandex Metrica
YouTube
greyscale - grey

Voodoo | Company Profile