VideoAmp

Overview

VideoAmp is a software and data company founded in 2014, headquartered in Los Angeles, with additional offices in New York City, Chicago, and Boston. The company focuses on creating a data-driven advertising ecosystem that enhances how media is valued, bought, and sold. Led by CEO Ross McCray, VideoAmp employs over 300 people and aims to transform the media industry by facilitating a more effective value exchange among advertisers, publishers, and consumers.

The platform offers a suite of privacy-compliant tools designed for advertisers, agencies, and publishers to optimize media campaigns across traditional TV, streaming video, and digital media. Key offerings include the TV Maximizer, Campaign Optimizer, and Measurement & Currency solutions, all powered by a proprietary dataset that includes data from millions of households and devices. VideoAmp serves a diverse clientele, helping them improve advertising efficiency, increase revenue, and enhance audience experiences. The company has received several industry accolades, highlighting its innovative approach to media measurement and advertising technology.

Basic Information

Contact Details

• Phone: +1 424-272-7774
• Website: videoamp.com
• LinkedIn: linkedin.com/company/videoamp

Key Focus Areas & Initiatives

• Video advertising
• Multi channel optimization
• Analytics
• Programmatic
• RTB
• Programmatic TV
• Video advertising platform
• Cross channel buying
• Measuring
• Broadcast television
• Cable television
• TV viewership audience data
• Digital identity
• MVPD subscriber data processing
• Upfront TV planning
• Crossscreen measurement
• TV advertising
• Crossscreen media measurement
• Crossscreen media planning
• Allocation
• Attribution
• CTV
• OTT
• FEP
• TV upfronts
• Linear TV planning
• Advertising
• Advertising platforms
• Online video advertising
• Television
• Media
• Consumer internet
• Internet
• Information technology
• Advertising services
• Advanced media analytics
• Media data enrichment
• Media performance evaluation
• Media performance metrics
• Media measurement scalability
• Media optimization technology
• Data analytics
• Media efficiency
• Media planning tools
• Digital media analytics
• Media measurement integration
• Audience targeting precision
• Media insights
• Media data interoperability
• Media data analytics
• Privacy-preserving measurement
• Privacy-first measurement
• Audience measurement reliability
• Media measurement ecosystem
• Audience measurement
• Media analytics tools
• Cross-platform audience targeting
• Multi-channel audience measurement
• Cross-platform audience insights
• Media measurement
• Media measurement accuracy
• Audience targeting
• Media measurement solutions
• Media measurement innovation
• Audience data collaboration
• Media measurement automation
• Multi-device audience measurement
• Multi-platform measurement
• Audience data interoperability
• Media currency
• Media performance analytics
• Campaign management
• Privacy-compliant platform
• Audience segmentation technology
• Media data integration
• Cross-media attribution
• Big data media measurement
• Identity resolution
• Media data security
• Media data platform
• Media targeting
• Media data privacy
• Advertising ROI
• Media data clean room
• Media performance tracking
• Advanced audience targeting
• Cross-media measurement tools
• TV and streaming data
• Media ecosystem
• Privacy-first audience measurement
• Media measurement technology
• Digital advertising
• Media planning
• Media targeting solutions
• Media performance insights
• Media performance optimization
• Media buying efficiency
• Media workflow automation
• Multi-screen advertising
• Programmatic media measurement
• Media data privacy compliance
• Media data commingling
• Advertising technology
• Media measurement validation
• Media analytics
• Audience insights
• Multi-device audience analysis
• Audience segmentation
• Audience data
• Media sell-side solutions
• Media data management
• Audience unification
• Campaign attribution
• Cross-platform measurement
• Media measurement transparency
• Audience data unification
• Media optimization
• Media data unification
• Audience data integration
• Multi-screen measurement
• Media workflow
• Audience measurement accuracy
• Campaign optimization
• Media measurement tools
• Cross-channel attribution
• B2B
• Services
• Web search portals, libraries, archives, and other information services
• Digital media
• Business intelligence
• Programmatic advertising
• Information technology & services
• Marketing & advertising
• Consumers

Technologies Used

• AI
• Amazon SES
• Circle
• Gmail
• Google Apps
• Greenhouse.io
• MailChimp SPF
• Microsoft Office 365
• Mimecast
• Netlify
• Pardot
• Remote
• Route 53
• Salesforce
• Sendgrid
• WP Engine

Affiliated Organizations & Regional Branches

• Conversion Logic
• Elsy