Varsity Spirit

Overview

Varsity Spirit is a prominent company in the school spirit industry, specializing in cheerleading, dance teams, and performing arts. Founded in 1974 by Jeff Webb, it has become a major manufacturer of cheerleading apparel and an organizer of competitions and training camps.

The company offers a range of products and services, including innovative cheerleading uniforms that feature modern designs. Varsity Spirit organizes significant events like the National College Cheerleading Championship and the National High School Cheerleading Championship, along with various all-star competitions. Additionally, it provides training camps and clinics that focus on cheerleading routines, athletic skills, and gymnastics, enhancing the sport's profile and participation. Serving high schools, colleges, private gyms, and cheerleading teams both in the United States and internationally, Varsity Spirit impacts over a million athletes each year and plays a vital role in supporting and growing the cheerleading community worldwide.

Basic Information

Contact Details

• Phone: +1 901-387-4300
• Website: varsity.com
• LinkedIn: linkedin.com/company/varsity-spirit

Key Focus Areas & Initiatives

• Cheerleading & dance team apparel
• Educational camps & training
• Competitive & special events
• Cheerleading & dance videos
• Yearbook
• Retail apparel & fashion
• Cheerleading competitions international
• Sports event management
• Cheerleading safety equipment
• Student engagement
• Digital marketing
• Cheerleading and dance camps
• Cheerleading safety standards development
• Training camps
• Cheerleading safety training programs
• Global footprint
• Cheerleading and dance team performance enhancement
• Product innovation
• Dance choreography for teams
• Sports apparel manufacturing
• Event management
• Performance apparel
• International expansion
• Sales technology
• Competition staging
• Training curriculum
• Team uniforms
• Sports marketing
• Dance team choreography
• Athletic apparel
• Cheerleading safety certification programs
• Brand partnerships
• Leadership programs
• Team building
• Cheerleading and dance team development
• Community engagement
• Cheerleading apparel customization
• Cheerleading safety certification
• International competitions
• Cheerleading safety advocacy
• Cheerleading and dance event organization
• Youth leadership
• Customer relationship management
• Dance team uniforms
• E-commerce
• Sales automation
• Cheerleading safety research
• Dance teams
• Dance uniforms
• Cheerleading and dance team leadership training
• Coaching
• Athlete development
• School spirit
• Cheerleading and dance team branding
• Event organization
• Youth development
• Safety certification
• Cheerleading safety protocols
• Leadership development
• Sports management
• Sports safety
• Competitions
• Safety standards
• Mental health
• Educational camps and clinics
• Innovation
• Cheerleading and dance team safety innovations
• Cheerleading curriculum
• Youth sports safety
• Cheerleading and dance team safety technology
• Cheerleading safety innovation
• Athletic training
• Community
• Community programs
• Performing arts
• Skills development
• Stunts
• Spirit programs
• Fundraising
• Student leadership
• Online competitions
• Customized uniforms
• Dance choreography
• Coaching education
• Athlete protection
• Sportsmanship
• Judging
• Performance techniques
• Youth programs
• College championships
• Team bonding
• Parent engagement
• Virtual events
• Community service
• Creative arts
• High school spirit
• Performance wear
• Collaboration
• Educational resources
• Student success
• Fundraising initiatives
• Live streaming
• Team achievements
• Video content
• Exposure
• Education
• Manufacturing
• Distribution
• Consumer products & retail
• Marketing & advertising
• Enterprise software
• Computer software
• Information technology & services
• Events services
• Personal health
• Health care
• Hospital & health care
• Consumer goods
• Consumer internet
• Internet
• SaaS
• Communities
• Fund-raising
• Mechanical or industrial engineering

Technologies Used

• AI
• AWS SDK for JavaScript
• Backbone JS Library
• Bootstrap Framework
• Chartbeat
• Dropbox
• ExactTarget
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Formstack
• GRIN
• Google AdSense
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Plus
• Google Tag Manager
• Linkedin Marketing Solutions
• Linkedin Widget
• Mailchimp Mandrill
• Microsoft Application Insights
• Microsoft Azure Hosting
• Mobile Friendly
• New Relic
• Ooyala
• Outlook
• Rackspace MailGun
• Route 53
• Salesforce
• Salesforce Live Agent
• Shopify Plus
• StackAdapt
• Stripe
• Typekit
• UPS
• Vimeo
• VueJS
• WP Engine
• WordPress.org
• Workday
• Workday Recruit
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• S.A. FEATHER CO., INC.
• Director's Showcase International
• Stanbury Uniforms Inc