The Martin Agency

Overview

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, founded in 1965. Originally named Martin & Woltz, it gained fame for creating the iconic "Virginia is for Lovers" slogan in 1969. The agency was renamed in 1975 and has since become a recognized name in the advertising industry, now part of the Interpublic Group's MullenLowe network.

The agency offers a wide range of services, including advertising, strategic planning, public relations, digital marketing, influencer marketing, and audience analytics. It also features post-production facilities and a live action and animation studio, allowing for comprehensive campaign development. The Martin Agency has worked with notable clients such as GEICO, OREO, and UPS, and is known for impactful campaigns like the GEICO Gecko and modernizing UPS’s brand. The agency has received numerous accolades, including Adweek’s Agency of the Year and recognition from Fast Company as one of the Most Innovative Companies.

Basic Information

Contact Details

• Phone: +1 804-698-8000
• Website: martinagency.com
• LinkedIn: linkedin.com/company/themartinagency

Key Focus Areas & Initiatives

• Design
• Social
• Creative advertising
• Advertising services
• Iconic mascots
• Experiential activations
• Storytelling campaigns
• Audience engagement
• Performance marketing
• Performance analytics
• Media optimization
• Storytelling
• Media & communications
• Brand relevance
• Advertising & marketing
• Campaign strategy
• Brand strategy
• Brand impact
• Content creation
• Brand transformation
• Content marketing
• Design & branding
• Iconic campaigns
• Digital storytelling
• Media production
• Media planning
• Audience targeting
• Brand design
• Digital marketing
• Branding
• Viral campaigns
• Full-service agency
• Brand building
• Design and branding
• Social media campaigns
• Digital content
• Creative innovation
• Data analytics
• Audience insight
• Media buying
• Creative campaigns
• Brand design innovation
• Cultural newsjacking
• Advertising agency
• Integrated marketing
• Cultural impact
• Viral marketing
• Campaign innovation
• Integrated campaigns
• Strategic planning
• Media strategy
• Branded content
• Brand storytelling
• Digital campaigns
• Social media marketing
• Cultural intelligence
• Media relations
• Digital advertising
• Celebrity endorsements
• Full-service advertising
• Cultural relevance
• B2C
• Services
• Advertising agencies
• Public relations
• Financial services
• Retail
• Technology
• Food and beverage
• Automotive
• Entertainment
• Travel
• Customer engagement
• Advertising
• Influencer marketing
• Social media management
• Creative studio
• Digital assets
• Event marketing
• Marketing & advertising
• Marketing
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Public relations & communications
• Food & beverages
• Consumer goods
• Events
• Events services

Technologies Used

• Amazon AWS
• Amazon CloudFront
• Amazon SES
• Google Analytics
• Google Tag Manager
• Linkedin Marketing Solutions
• Mobile Friendly
• Route 53
• Squarespace ECommerce
• Typekit
• Vimeo
• YouTube

Affiliated Organizations & Regional Branches