The Martin Agency

Overview

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, founded in 1965. Originally named Martin & Woltz, it gained fame for creating the iconic "Virginia is for Lovers" slogan in 1969. The agency was renamed in 1975 and has since become a recognized name in the advertising industry, now part of the Interpublic Group's MullenLowe network.

The agency offers a wide range of services, including advertising, strategic planning, public relations, digital marketing, influencer marketing, and audience analytics. It also features post-production facilities and a live action and animation studio, allowing for comprehensive campaign development. The Martin Agency has worked with notable clients such as GEICO, OREO, and UPS, and is known for impactful campaigns like the GEICO Gecko and modernizing UPS’s brand. The agency has received numerous accolades, including Adweek’s Agency of the Year and recognition from Fast Company as one of the Most Innovative Companies.

Basic Information

Industry	Marketing & Advertising
Founded	1965
Revenue	130M
Headquarters	One Shockoe Plaza, Richmond, VA 23219, United States
Languages	English
Alexa Ranking	184078

Contact Details

Phone: +1 804-698-8000
Website: martinagency.com
LinkedIn: linkedin.com/company/themartinagency

Key Focus Areas & Initiatives

Design
Social
Creative advertising
Advertising services
Iconic mascots
Experiential activations
Storytelling campaigns
Audience engagement
Performance marketing
Performance analytics
Media optimization
Storytelling
Media & communications
Brand relevance
Advertising & marketing
Campaign strategy
Brand strategy
Brand impact
Content creation
Brand transformation
Content marketing
Design & branding
Iconic campaigns
Digital storytelling
Media production
Media planning
Audience targeting
Brand design
Digital marketing
Branding
Viral campaigns
Full-service agency
Brand building
Design and branding
Social media campaigns
Digital content
Creative innovation
Data analytics
Audience insight
Media buying
Creative campaigns
Brand design innovation
Cultural newsjacking
Advertising agency
Integrated marketing
Cultural impact
Viral marketing
Campaign innovation
Integrated campaigns
Strategic planning
Media strategy
Branded content
Brand storytelling
Digital campaigns
Social media marketing
Cultural intelligence
Media relations
Digital advertising
Celebrity endorsements
Full-service advertising
Cultural relevance
B2C
Services
Advertising agencies
Public relations
Financial services
Retail
Technology
Food and beverage
Automotive
Entertainment
Travel
Customer engagement
Advertising
Influencer marketing
Social media management
Creative studio
Digital assets
Event marketing
Marketing & advertising
Marketing
Consumer internet
Consumers
Internet
Information technology & services
Public relations & communications
Food & beverages
Consumer goods
Events
Events services

Technologies Used

Amazon AWS
Amazon CloudFront
Amazon SES
Google Analytics
Google Tag Manager
Linkedin Marketing Solutions
Mobile Friendly
Route 53
Squarespace ECommerce
Typekit
Vimeo
YouTube

The Martin Agency | Company Profile