The Dollywood Company

Overview

The Dollywood Company is a theme park and resort destination in Pigeon Forge, Tennessee, created through a partnership between Herschend Family Entertainment and Dolly Parton. The modern theme park opened on May 3, 1986, and has since become Tennessee's premier theme park and the highest-rated U.S. theme park on Tripadvisor.

Dollywood offers diverse entertainment and hospitality, featuring the flagship Dollywood Theme Park with rides, live shows, and cultural experiences, as well as Dollywood's Splash Country water park and extensive accommodations in the Smoky Mountains. Renowned for its family-friendly atmosphere, the company continually invests in new guest experiences, including the upcoming NightFlight Expedition opening in Spring 2026, and is committed to employee growth through initiatives like its GROW U tuition program.

Basic Information

Contact Details

• Phone: +1 800-365-5996
• Website: dollywood.com
• LinkedIn: linkedin.com/company/dollywood-parks-and-resorts

Key Focus Areas & Initiatives

• Hospitality
• Entertainment
• Resorts
• Theme park attractions
• Water park experiences
• Dining and beverage services
• Family-friendly guest experiences
• Regional culture and heritage preservation
• Live shows and entertainment programming
• Seasonal festivals and celebrations
• Event and ticketing management
• Tourism and regional branding
• Digital marketing and visitor engagement
• Accommodation offerings
• Craft demonstrations and heritage crafts
• Accessibility and guest services
• Retail and souvenir experiences
• Employee development programs
• Year-round festivities and immersive shows

Technologies Used

• AdRoll
• Adform
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Amazon AWS
• AppNexus
• Bing Ads
• Bluekai
• Bootstrap Framework
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Formstack
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• HasOffers
• Linkedin Marketing Solutions
• LiveRamp
• Lotame
• Media Temple SSL
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Nielsen Display Ads (Formerly eXelate)
• OpenX - Exchange
• Outlook
• Remote
• Rubicon Project
• SOASTA
• Sendgrid
• SilkRoad
• Silverpop
• Smart AdServer
• Sojern
• SynXis (Sabre Hospitality)
• The Trade Desk
• TripleLift
• UltiPro
• Vimeo
• Visual Website Optimizer
• VueJS
• iTunes
• reCAPTCHA